Brand Tone

Empowering & Inspirational, Artistic & Creative, Playful & Joyful, Caring & Nurturing, Authentic & Personal

Brand Values

• •Creativity & Self-Expression
• •Empowerment
• •Resilience & Hope
• •Clean & Conscious Beauty
• •Quality & Efficacy
• •Connection & Community

Best Practices

• •Embrace Storytelling: Consistently weave elements of the founder's journey, the artistic inspiration from her mother, and the brand's evolution into your copy. This reinforces authenticity and the "beauty with meaning" angle.
• •Use Empowering & Uplifting Language: Choose words that inspire confidence, creativity, and self-acceptance. Focus on how the products help the user express themselves and feel good.
• •Highlight Clean & Caring Aspects: Regularly mention the vegan, cruelty-free status and the nourishing, high-quality ingredients. This appeals to conscious consumers and reinforces the "self-care" value.
• •Maintain a Vibrant & Playful Voice Where Appropriate: While empowering, the brand also has a joyful, "lucky" essence. Don't be afraid to use playful language and celebrate the fun of makeup, especially when showcasing vibrant colors.
• •Show, Don't Just Tell, the Artistic Connection: Visually and verbally connect the products back to the art that inspires them. Describe colors with artistic flair and emphasize the creativity behind the brand and its users.

Social Perception

Positive Product Experiences, Appreciation for Clean Beauty, Inspired by the Brand Story, Seen as an Indie Brand with Potential, Good Customer Service

Copy Examples

• •Headline: Unleash Your Inner Artist. Our Vibrant, Clean Beauty is Your Canvas. Body: Inspired by resilience and blooming color, Lucky Chick empowers you to paint your own story. Discover vegan, cruelty-free makeup that feels as good as it looks. #LuckyChickBeauty #ArtInspiredBeauty #CleanColor
• •Headline: More Than Makeup, It's a Mood. ✨ Body: Feel the joy of Lucky Chick. From our soul-soothing founder story to our vibrant, nourishing formulas, we're here to uplift your spirit and your look. Express yourself, beautifully. #BeALuckyChick #JoyfulBeauty #SelfCareEveryday
• •Headline: Bold Lips, Brave Heart. Body: Our creamy, long-lasting lip colors are packed with natural goodness to keep your smile soft and your confidence shining. Vegan, cruelty-free, and always empowering. What story will your lips tell today? #LuckyLips #EmpoweredByColor #VeganBeauty
• •Headline: From Our Heart to Your Makeup Bag. Body: Every Lucky Chick product is infused with a story of art, healing, and the power of creativity. Experience the beautiful difference of makeup that’s rooted in meaning and designed to make you shine. #BeautyWithMeaning #LuckyChickStory #CrueltyFreeCosmetics
• •Headline: Ready for Your Glow Up? So Is Your Skin. Body: Discover Lucky Chick’s nourishing formulas, like our customer-loved liquid eyeshadows infused with soothing cucumber extract. Vibrant, long-lasting color that’s actually good for you. Shine on, Lucky Chick! #HealthyGlow #CleanMakeup #VibrantYou