Tono de Marca

warm, compassionate, and community-focused

Valores de Marca

• •Animal Welfare
• •Community
• •Compassion and Empathy
• •Family and Legacy

Mejores Prácticas

• •Lead with the Mission: In all communications, the core mission—rescuing cats—should come first. The cafe and boutique are the how, but the why is animal welfare.
• •Embrace the Aloha Spirit: Consistently use warm, welcoming, and community-oriented language. Words like "'ohana" (family), "mahalo" (thank you), and "aloha" feel authentic to the brand's Hawaiian roots and should be used naturally in storytelling.
• •Tell Individual Stories: Feature the cats. Share their names, personalities, and backstories. This creates a powerful emotional connection and transforms the cats from anonymous animals into individuals that the audience can root for and want to adopt.
• •Center the "Sanctuary" and "Therapy" Angles: Position the cafe as a peaceful, relaxing sanctuary, not just a place to see cats. Use terms like "retreat," "haven," and "purr therapy" to highlight the calming benefits of a visit.
• •Maintain a Gentle and Respectful Voice: Whether writing rules for the cat lounge or responding to reviews, the tone must always be gentle and respectful, prioritizing the safety and comfort of the cats and educating the public with kindness.

Percepción Social

The public perception of Lucky Cat Cafe is overwhelmingly positive, with customers consistently praising the cleanliness and atmosphere, friendly and knowledgeable staff, and its mission-driven purpose. The boutique is perceived as a gift shop supporting the cafe's primary mission.

Ejemplos de Copy

• •From Shelter to 'Ohana. Welcome Home, Miko! Some purrs are meant to last a lifetime. Miko, our sweet tabby with the gentlest soul, found his forever family this weekend. Every visit, every coffee you enjoy with us, helps write these happy new beginnings. Mahalo to our wonderful community for making adoptions like this possible. #LuckyCatHawaii #AdoptDontShop #HawaiiCats
• •Your Daily Dose of Aloha and Purrs. Step away from the everyday and into a world of calm and cuddles. Our cat lounge is a safe haven for our rescue cats and a peaceful retreat for you. Book your visit to sip, relax, and connect. Your reservation supports our mission, one furry friend at a time.
• •Carry a Cause. This isn't just a tote bag—it's a statement of support. Perfect for your farmers' market haul or beach day essentials, every purchase from our boutique directly benefits the rescue cats in our care. Look good, feel good, and do good for the cats of Hawaii.
• •More Than a Cafe, We're a Community. At Lucky Cat Cafe, we believe in the power of connection—between people and pets. We're a proud local, family-run space dedicated to finding loving homes for shelter cats with the help of the Hawaiian Humane Society. Come say aloha, meet our residents, and become part of our story.
• •In need of a little peace? We've got you covered. Sometimes, the best therapy has fur and a tail. Our cat lounge is open for quiet moments and gentle purrs all week. #PurrTherapy #CatCafe #Honolulu