Brand Tone

Whimsical & Playful, Friendly & Approachable, Passionate & Enthusiastic, Inclusive & Proud, Slightly Quirky & Niche

Brand Values

• •Creativity & Originality
• •Inclusivity & LGBTQ+ Advocacy
• •Appreciation for Nature & Folklore
• •Quality Craftsmanship
• •Connection to Place (West Virginia)
• •Small Business & Independent Artist Support

Best Practices

• •Embrace the Whimsy: Use playful language, puns (if appropriate to Liz's style, as hinted by "wordplay and visual wit"), and enthusiastic descriptions. Don't be afraid to be a little quirky.
• •Stay Authentic & Personal: Remind customers it's a one-woman, queer-owned business. Share behind-the-scenes content and talk directly to your audience in a friendly, approachable way.
• •Highlight Core Themes: Consistently weave in references to nature, cryptozoology, folklore, West Virginia, and LGBTQ+ pride in product descriptions, social media, and about sections.
• •Visual & Verbal Harmony: Ensure the copy's tone matches the visual style of the illustrations – colorful, detailed, often cute or "spooky-cute." Use emojis thoughtfully on platforms like Instagram to enhance friendliness.
• •Engage with Enthusiasm: Respond to comments and reviews with genuine warmth and appreciation, reinforcing the positive and approachable perception customers have of the brand. Maintain a helpful and friendly demeanor in all communications.

Social Perception

Highly Positive, Seen as Unique & Artistic, Supportive of LGBTQ+ Community, Good Customer Service, Strong Local Identity (West Virginia)

Copy Examples

• •Instagram Post (New Mothman Pin): Look who fluttered in! 🦇 Our brand new Mothman enamel pin is here to add a touch of spooky-cute charm to your jacket, bag, or cryptid collection. Hand-drawn with love in WV, because we all need a little more mysterious fluff in our lives! #Mothman #CryptidCore #EnamelPin #LuckyBugIllustrations #SpookyCute #WestVirginiaMade
• •Product Description (LGBTQ+ Pride Sticker): Show your colors, beautifully! This vibrant, weather-proof vinyl sticker features our original [Specific Design, e.g., Rainbow Fern] illustration. Perfect for laptops, water bottles, or anywhere you want to spread a little love and queer joy. Illustrated by Liz Pavlovic. #QueerArt #Pride #LGBTQ #SupportSmall #LuckyBugDesign
• •Website Banner (Holiday Season): Find the Most Enchanting Gifts Here! ✨ From whimsical cryptids to nature's cutest critters, discover unique illustrated treasures by Liz Pavlovic that are sure to delight. Queer-owned & West Virginia proud. #UniqueGifts #IllustratedGoods #ShopSmall #LuckyBug
• •Email Newsletter Snippet (New Collection): Psst... Something wonderfully weird is brewing! Get ready to explore our latest collection of illustrated goodies, inspired by misty mountains and whispered legends. Perfect for the cryptid enthusiast or anyone who loves a touch of playful peculiarity in their life. Keep your eyes peeled!
• •Etsy Shop Announcement (Market Appearance): Hey, ghoul-friends and nature lovers! 👋 Lucky Bug will be at the [Market Name] this Saturday! Come say hi to Liz, grab some spooky-cute Mothman merch, and discover our newest whimsical wares. We can't wait to see your lovely faces! #LocalMarket #WestVirginiaArtist #CryptidCrew #LuckyBugIllustrations