Brand Tone

Authentic, Passionate, and Customer-Centric

Brand Values

• •Heritage Preservation: A strong commitment to cherishing and promoting the long-lived heritage of handwork Chikankari embroidery.
• •Artisan Support & Empowerment: A stated mission to financially help and encourage women artisans, particularly those in rural areas of Lucknow, by providing employment and aiming for worldwide recognition of their skills.
• •Authenticity & Quality: They strive to deal in handwork Chikankari embroidery and ensure quality by checking shipments before dispatch. They aim to provide value through quality products.
• •Customer Focus & Integrity: Their sole mission is stated as serving customers and retail clients with honesty and integrity.
• •Global Reach: A desire to promote the beautiful Chikankari art all over the world.

Best Practices

• •Emphasize Heritage & Craftsmanship: Always highlight the traditional art of Chikankari, the skill of the artisans, and the hand-embroidered nature of the products. Use words like "authentic," "handcrafted," "legacy," and "traditional."
• •Showcase Artisan Stories (Ethical Focus): Where appropriate, subtly weave in the narrative of supporting women artisans and preserving their skills. This adds depth and an ethical dimension to the brand.
• •Focus on Quality and Customer Value: Reiterate the commitment to quality materials and craftsmanship, linking it to customer satisfaction and fair pricing.
• •Maintain a Warm and Appreciative Voice: Address customers with respect and gratitude. Express passion for the art form and for serving them.
• •Be Transparent and Honest: While highlighting the beauty, also be clear about product details. If addressing any concerns (like distinguishing hand vs. machine work if applicable to certain items, or explaining return policies), do so clearly and respectfully.

Social Perception

Positive: Many customers appreciate the beauty, quality, and authenticity of the Chikankari products. The brand is often seen as a go-to for genuine Lucknowi Chikankari. Customers often praise the soft fabric and intricate embroidery. Fast shipping and good customer service are also highlighted by some. The brand's efforts to support artisans are also a positive aspect.

Copy Examples

• •Drape yourself in timeless elegance. Our handcrafted Chikankari, a legacy of Lucknow's master artisans, brings you more than just clothing – it's a piece of art, stitched with passion and generations of skill. Discover the tradition at The Lucknowi Chikan.
• •Each stitch tells a story. At The Lucknowi Chikan, we're dedicated to preserving the exquisite art of Chikankari while empowering the talented women artisans who bring these creations to life. Wear a piece of heritage, support a community.
• •Experience the unparalleled softness of authentic Chikankari. We meticulously select our fabrics and oversee every detail to ensure you receive a garment that's not only beautiful but feels incredible against your skin. Quality you can trust, from our hands to yours.
• •From the heart of Lucknow, directly to your wardrobe. The Lucknowi Chikan offers you genuine, handcrafted Chikankari at prices that honor both the artisan and you, our valued customer. Explore our latest collection and feel the difference.
• •More than just fashion, it's a celebration of culture. Join us in keeping the vibrant tradition of Chikankari alive. Every purchase from The Lucknowi Chikan directly contributes to the livelihood of our skilled artisans. Shop with purpose, wear with pride.