Brand Tone

Elegant & Traditional, Passionate & Personal, Accessible & Customer-Focused

Brand Values

• •Authenticity & Craftsmanship
• •Heritage Preservation
• •Quality
• •Exclusivity & Uniqueness
• •Customer Satisfaction

Best Practices

• •Emphasize Heritage and Craftsmanship: Consistently use words that evoke tradition, artistry, handwork, and the cultural roots of Chikankari (e.g., "heritage," "artisanal," "handcrafted," "Lucknowi tradition," "Nawabi elegance").
• •Maintain a Graceful and Sophisticated Language: Avoid overly casual slang or overly aggressive sales tactics. The language should mirror the elegance of the products.
• •Showcase Exclusivity (Subtly): Highlight the unique nature of hand-embroidered items and limited availability without creating undue pressure. Phrases like "limited edition," "one-of-a-kind," or "exclusive handcrafted piece" can be effective.
• •Infuse Passion and Personal Story: Briefly weave in the brand's origin story or the passion behind preserving the craft. This adds a layer of authenticity and connection.
• •Ensure Visual and Textual Harmony: The copy should complement the visual presentation of the products. If the imagery is elegant and detailed, the text should reinforce that impression.

Social Perception

Positive Recognition for Craftsmanship, Appreciation for Traditional Wear, Mixed Online Reviews/Mentions, Niche Appeal

Copy Examples

• •Drape yourself in heritage. Our exquisite hand-embroidered Chikankari sarees tell a story of timeless elegance, crafted with passion in the heart of Lucknow.
• •Experience the 'andaaz' of Nawabi grace. Each stitch in our Parsi Gara collection is a testament to a rich artistic legacy, brought to you with love.
• •From our family to yours – discover the delicate artistry of authentic Chikankari. More than just clothing, it's a piece of tradition.
• •Unveil your radiance. Our masterfully crafted Chikankari lehengas are designed to make your special moments unforgettable, echoing the grandeur of Indian craftsmanship.
• •Own a unique masterpiece. Because each hand-embroidered creation at Lucknowi Andaaz is as individual as you are.