Brand Tone

Elegant, Personalized, Joyful, Friendly, Professional

Brand Values

• •Creativity & Design Excellence
• •Customer Happiness & Satisfaction
• •Quality Craftsmanship
• •Personalization & Uniqueness
• •Collaboration & Responsiveness
• •Reliability

Best Practices

• •Develop a Brand Voice Chart: Internally document the key characteristics of Luckie Design Co.'s voice (Elegant, Personalized, Joyful, Friendly, Professional) with examples of "do's and don'ts" for wording.
• •Prioritize "You" Statements Focused on Client Benefit: Frame copy around how the products and services benefit the customer and enhance their special moments (e.g., "Wow them with a luxurious dining experience", "Welcome your guests with this super cute acrylic sign!").
• •Infuse Krystal's Personal Touch (where appropriate): Continue to subtly weave in the "passion for creating beautiful and fun designs" and the aim to "bring happiness to ones home," as this resonates well with customers. This adds authenticity.
• •Maintain Visual Consistency: Ensure that the elegant and high-quality aesthetic of the products is reflected in the photography and graphic design used across all platforms. The copy should complement this visual identity.
• •Review and Refresh Regularly: Periodically review all marketing copy (website, social media, ads, product descriptions) to ensure it consistently aligns with the defined brand tone and values, making adjustments as the brand evolves or new product lines are introduced.

Social Perception

Highly Positive, Trusted Partner for Events, Talented & Artistic, Go-To for Custom Signage

Copy Examples

• •Headline (Website Banner): "Crafting Your Moments, Beautifully. Custom Designs for Life's Unforgettable Celebrations." *Body:* At Luckie Design Co., we believe every occasion deserves a touch of personalized elegance. From stunning wedding signage to charming baby shower keepsakes, Krystal pours her heart into creating unique pieces that bring joy to your special day. Let's design something lovely together.
• •Instagram Post (Showcasing a Wedding Welcome Sign): "Welcome to their forever. ✨ We loved creating this custom acrylic welcome sign, adding a touch of modern elegance to [Couple's Names]' beautiful celebration. Every detail designed to reflect their unique love story. Planning your big day? Let's make your vision a reality! #LuckieDesignCo #WeddingSignage #CustomDecor #EventDesign #ElegantEvents"
• •Product Description (Baby Milestone Markers): "Capture those precious firsts with our adorable, handcrafted baby milestone markers! Made with love and designed to be as unique as your little one, these markers are the perfect photo prop to cherish every tiny triumph. Bringing a little extra joy to your family's journey. #BabyMilestones #PersonalizedBabyGifts #LuckieDesignsForLittles"
• •Facebook Ad (Targeting Businesses for Event Signage): "Elevate Your Next Corporate Event. Luckie Design Co. specializes in sophisticated, custom-branded signage that makes a statement. From welcome signs to promotional displays, we craft high-quality pieces that reflect your company's professionalism and style. Inquire today for a personalized consultation. #BusinessSignage #CorporateEvents #CustomPrinting #EventBranding #LuckieDesignCo"
• •Email Newsletter Snippet (Highlighting New Designs): "Sparkle and Shine! ✨ Discover our latest collection of event decor, designed to add that extra touch of magic to your celebrations. At Luckie Design Co., we're passionate about creating beautiful, personalized items that tell your story. Click here to see what’s new and let’s start planning something wonderful!"