Brand Tone

Confident & Empowering, Playful & Cheeky, Stylish & Glamorous, Aspirational & Adventurous, Approachable & Passionate

Brand Values

• •Confidence
• •Quality
• •Style & Design
• •Femininity & Empowerment
• •Passion

Best Practices

• •Develop a Brand Voice Chart: Document key characteristics of your tone (e.g., playful, empowering, glamorous), along with "do's and don'ts" for language, specific buzzwords (like "Bikinitastic"), and common phrases.
• •Know Your Audience Deeply: Understand their aspirations, language, and what makes them feel confident and inspired. Tailor the tone to resonate with the woman who wants to feel "bold, bright & beautiful."
• •Storytelling over Selling: Weave the brand's origin story (passionate founders, love for travel) and mission into the copy. Focus on the feeling and experience the bikinis provide, not just the product features.
• •Consistency Across All Channels: Ensure the tone is consistent across the website, social media captions, email marketing, blog posts, and any ad campaigns. From a TikTok hashtag to a product description, the voice should feel familiar.
• •Empowerment and Positivity First: Frame all messaging in a way that uplifts and empowers. Use inclusive language and focus on the confidence and joy the bikinis bring, aligning with the core mission.

Social Perception

Positive Product Perception, Engaging Social Presence, Emerging Brand Awareness, Associated with Glamour and Events. The brand is perceived as stylish and desirable within its niche.

Copy Examples

• •Headline: Unleash Your Inner Sunshine. ✨ Body: Life's too short for boring bikinis. Our new collection is here to make you feel bold, bright, and utterly beautiful. Dive in. #LuciniLondon #ChicAndCheeky
• •Headline: Confidence looks gorgeous on you. Body: Designed in London with passion, crafted for your adventures. Find the Lucini bikini that tells your story. #FeelBikinitastic #LuciniAdventures
• •Headline: Turn Heads. Steal Hearts. No Apologies. Body: Our latest arrivals are pure fire. 🔥 Silhouettes that flatter, colours that pop, and that unmistakable Lucini glamour. Shop the look. #LuciniLondon #GlamBikini #NewCollection
• •Headline: From London, With Love (and a little bit of cheeky). Body: We believe every woman deserves to feel like a goddess. Our bikinis are more than just swimwear; they're a mood. Experience the Lucini difference. #LuciniDesigns #EmpoweredInLucini
• •Headline: Your Passport to Bikinitastic. ✈️👙 Body: Jet-set ready? So are we. Discover bikinis designed for unforgettable moments and endless summers. Explore our travel-inspired collections. #LuciniLondon #LuxurySwimwear #Wanderlust