Brand Tone

Elegant & Sophisticated, Artistic & Cultured, Passionate & Personal, Empowering & Confident, Conscious & Respectful

Brand Values

• •Cultural Fusion & Diversity
• •Quality Craftsmanship & Savoir-Faire
• •Timeless Elegance & Modernity
• •Women's Empowerment
• •Sustainable & Ethical Approach
• •Journey & Exploration

Best Practices

• •Embrace Storytelling: Weave narratives of travel, cultural inspiration, and craftsmanship into all communications. Don't just describe a product; tell its story, its origin, and the feeling it evokes.
• •Use Evocative & Sensory Language: Appeal to the senses by describing the feel of silk, the richness of colors inspired by global destinations, and the elegance of the silhouette. Words like "whisper," "dance," "embrace," and "vibrant" can be powerful.
• •Maintain an Elegant & Sophisticated Vocabulary: Choose words that reflect refinement, quality, and artistry. Avoid overly casual slang or jargon. The tone should be aspirational yet accessible to the target audience.
• •Highlight Core Values Consistently: Regularly reiterate commitments to cultural fusion, quality craftsmanship, empowerment, and conscious production in different ways across all platforms and materials.
• •Speak Directly to the Empowered Woman: Address the target customer as intelligent, confident, and appreciative of quality and art. The copy should make her feel understood and celebrated.

Social Perception

High-Quality Niche Designer, Artistically Driven, Internationally Aware, Associated with Quality and Detail, For the Discerning Woman

Copy Examples

• •Instagram Post (New Collection): "Embark on a new voyage with our 'Cruise Mediterranean' collection. Silks that whisper tales of ancient shores, and silhouettes that dance with the sea breeze. Discover pieces designed for the woman who carries the world within her. #LucieBrochardVO #CruiseMediterranean #SilkStories #ElegantEscape"
• •Product Description (Silk Blouse): "The ANNA Blouse: Where Parisian artistry meets Vietnamese silk mastery. Each stitch tells a story of dedication, each fold a testament to timeless design. Feel the embrace of pure silk, tailored for the woman who commands her day with grace and power. #ArtisanCrafted #EmpoweredElegance #TimelessWardrobe"
• •Website "About Us" Snippet: "Lucie Brochard.võ is more than fashion; it's a dialogue between cultures, a celebration of original vision. We weave the vibrant energy of global travels with the refined traditions of Parisian couture, creating not just garments, but companions for your journey. #VersionOriginale #CulturalCouture"
• •Email Subject Line (Private Sale): "An Invitation: Journey Into a World of Exquisite Silk & Design" Email Body Snippet: "Dear [Customer Name], For a limited time, experience the unique allure of Lucie Brochard.võ with exclusive access to our private sale. Indulge in pieces born from a passion for travel, art, and the unparalleled beauty of handcrafted silk. Find your next timeless treasure."
• •Facebook Ad (Targeting Professional Women): "Redefine your professional narrative. Our 'Safari Urbain' collection blends structured tailoring with fluid silks, designed for the discerning woman who navigates the urban landscape with confidence and inimitable style. Discover empowerment, elegantly woven. #LucieBrochard #PowerDressing #ModernFemininity"