Brand Tone

Mystical & Evocative, Darkly Romantic & Elegant, Empowering & Expressive, Passionate & Personal, Slightly Edgy & Alternative

Brand Values

• •Individuality & Self-Expression
• •Imagination & Storytelling
• •Quality & Craftsmanship
• •Connection to the Mystical & Natural
• •Community & Belonging

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining key tone words (e.g., mystical, evocative, empowering), preferred vocabulary (e.g., "adornment" vs. "accessory," "nocturnal" vs. "nighttime"), and things to avoid (e.g., overly casual slang, generic corporate speak).
• •Immerse in the Themes: Ensure anyone writing copy is familiar with and appreciates the gothic, fantasy, and mystical aesthetics the brand embodies. This includes understanding common symbols, literary references, and the overall mood.
• •Use Storytelling: Frame product descriptions and social media posts as small narratives or invitations to a fantastical world. Focus on the feeling and symbolism behind each piece, not just its physical attributes.
• •Consistent Visual and Textual Language: Ensure the tone of the copy aligns seamlessly with the visual imagery used on the website and social media. Dark, elegant visuals should be paired with equally evocative and sophisticated text.
• •Engage Authentically: When responding to comments or messages, maintain the established brand tone. Address customers with respect and a touch of the brand's mystical charm, fostering a sense of community among like-minded individuals.

Social Perception

Niche Appeal, Authenticity, Unique & Distinctive, Aesthetic Cohesion, Positive Customer Experience

Copy Examples

• •Embrace the twilight allure. Our Sterling Silver Bat Necklace isn't just an adornment; it's a whisper from the velvet folds of the night, a companion for your nocturnal musings. Let its intricate wings guide your intuition.
• •Unveil the unseen. Our latest collection, 'Whispers of the Old Gods,' channels ancient power and forgotten lore. Which piece calls to your spirit? Explore the magic within. ✨ #LucidFantasyJewelry #GothicElegance #MythicAdornments
• •Unlock Arcane Deals 🗝️ Your Fantasy Awaits...
• •Adorn Your Soul. Discover Jewelry That Speaks Your Hidden Language.
• •Tired of the mundane? Lucid Fantasy offers exquisitely crafted gothic, witchy, and celestial jewelry for the discerning spirit. Find the piece that tells your unique story. Shop Now & Weave Your Own Magic.