Brand Tone

Approachable and Friendly, Passionate and Knowledgeable, Creative and Modern, Transparent and Trustworthy, Engaging and Community-Focused

Brand Values

• •Quality Craftsmanship
• •Passion for Fragrance
• •Family & Community
• •Sustainability/Eco-Friendliness
• •Customer Experience & Education
• •Modern Aesthetics

Best Practices

• •Emphasize Family and Passion: Consistently weave in the story of the family business and their genuine passion for fragrance. This builds connection and authenticity.
• •Use Friendly and Approachable Language: Avoid overly technical jargon. Write as if you're talking to a friend about something you love. This aligns with the positive workshop feedback about friendly instructors.
• •Highlight Craftsmanship and Quality: Detail the care that goes into each product – hand-poured, quality ingredients like soy wax, modern scent creation. This reinforces their value of quality.
• •Focus on the Experience and Emotion: Connect fragrances to feelings, memories, and creating a welcoming atmosphere. Sell the "moment" the candle creates, not just the candle itself.
• •Maintain a Modern and Creative Voice: Use descriptive and evocative language when talking about scents. Ensure visuals and text align with a "fresh, modern and vibrant" aesthetic. Keep an eye on design consistency, reflecting Sarah's role in art direction.

Social Perception

Highly Positive, Local Favourite, Gift-Worthy, Experts in Fragrance, Creative and Engaging

Copy Examples

• •Headline: Welcome Home to Your Favourite Scent. Body: At Luciancandles, we believe fragrance is an experience. Hand-poured in Canberra by our family, each candle is a blend of passion, modern vibrant scents, and the simple joy of a beautifully crafted moment. Discover the scent that tells your story.
• •Headline: Unleash Your Inner Chandler: Join Our Fragrance Workshop! Body: Ever dreamt of creating your own signature scent? Our friendly, hands-on workshops in Canberra guide you through the art of fragrance blending. Learn from Rachel, our passionate founder, and take home candles you’ve lovingly made yourself. Perfect for a creative outing or a unique gift!
• •Headline: More Than Just a Candle: It's a Little Piece of Art. Body: From the sustainable soy wax to the carefully curated modern fragrances and stylish design, every Luciancandle is crafted with love and an eye for detail. We’re transparent about what goes into our candles, so you can relax and enjoy a cleaner, longer-lasting glow.
• •Headline: The Perfect Gift, Handcrafted with Care. Body: Looking for a thoughtful present? Our beautiful soy candles and diffusers are made to delight. As a "Top shop for gifts" on Etsy, we pour our family passion into every creation, ensuring a special something for every occasion. Give the gift of a welcoming, vibrant scent.
• •Headline: From Our Family to Yours: Scents that Make Memories. Body: Luciancandles is built on a shared love for beautiful fragrances. Join our creative community, explore scents that welcome you home, and experience the modern, vibrant difference of a candle made with passion and 15 years of expertise.