Brand Tone

Intuitive & Expressive, Healing & Nurturing, Authentic & Personal, Joyful & Whimsical, Encouraging & Inspirational

Brand Values

• •Emotional Healing
• •Authenticity
• •Self-Expression
• •Reconnection (with inner child/divine nature)
• •Beauty & Joy
• •Transformation

Best Practices

• •Use Emotive and Sensory Language: Words like 'healing,' 'joy,' 'ethereal,' 'vibrant,' 'flowing,' 'serene,' and 'intuitive' should be woven throughout all communications to evoke the desired feelings.
• •Focus on the 'Transformation' Aspect: Highlight how the art can change a space, a mood, or offer a moment of reflection and peace for the viewer/collector.
• •Maintain a Hopeful and Nurturing Voice: Even when discussing deeper themes like healing from pain, the overall tone should remain uplifting, encouraging, and supportive.
• •Share Personal Stories: Continue sharing Lucia's journey and how it informs her art to build a stronger connection with the audience.
• •Incorporate Visual Storytelling: Use high-quality images and videos to showcase the art's textures, colors, and the emotional impact it can have.

Social Perception

Art as a tool for emotional healing and creating meditative spaces suggests that customers connect with this aspect of her work.

Copy Examples

• •Headline: 'From My Heart to Your Home: Experience the Joy of Intuitive Art.' Body: 'As an intuitive artist, I pour my emotions and healing journey into every canvas.'
• •My art is my voice, sharing the journey of reconnecting with the light within.
• •Let these pieces transform your home into a sanctuary.
• •Discover the ethereal beauty of abstract art, created with intention and infused with healing energy.
• •Each piece is a reflection of my inner world, designed to bring peace and joy into yours.