Brand Tone

Feminine & Chic, Elegant & Luxurious, Understated & Minimalist, Empowering & Confident, Appreciative & Customer-Focused, Aspirational & Inspired

Brand Values

• •Quality Craftsmanship
• •Feminine Empowerment
• •Timeless Style & On-Trend Pieces
• •Customer Satisfaction
• •Attention to Detail
• •Passion & Hands-on Approach

Best Practices

• •Embrace 'Feminine Elegance': Consistently use language that is graceful, sophisticated, and aspirational. Words like 'chic,' 'elegant,' 'refined,' 'timeless,' and 'beautiful' should be staples in the vocabulary.
• •Highlight Quality & Detail: Weave in mentions of fabric quality, design intricacies, and the care taken in creating each piece, reinforcing the 'hint of luxury' and craftsmanship values.
• •Speak to Empowerment: Frame product benefits around how they make the wearer feel – confident, empowered, stylish, and ready to take on their day. Connect the clothing to a feeling of self-assurance.
• •Maintain Visual & Verbal Cohesion: Ensure the minimalist, modern, and feminine aesthetic seen in visuals is matched by clean, polished, and warm written content. Avoid overly casual slang or overly technical jargon.
• •Engage with Warmth & Appreciation: In customer interactions, responses to comments, and even in 'thank you' notes or emails, use a tone that is appreciative, personal (where appropriate), and reinforces the positive experience customers associate with the brand.

Social Perception

Positive Customer Experience, Trusted Brand (among its clientele), Desirable & High-Quality Products, Legitimacy

Copy Examples

• •Social Media Post (Image: Woman confidently wearing a Lucia dress): Elegance isn't just a look, it's a feeling. Discover the piece that speaks to your style and empowers your every step. ✨ #LuciaOfficial #FeminineChic #TimelessStyle
• •Website Banner (Showcasing New Arrivals): New Arrivals: Curated for Confidence. Explore European-inspired designs with a touch of everyday luxury. Shop the collection.
• •Email Subject Line: Feel Beautifully You: Inside Lucia's Latest Collection
• •Product Description Snippet (for a dress): Crafted with an eye for detail and a whisper of luxury, this dress isn't just made; it's designed to make you feel effortlessly chic and wonderfully confident. From the soft drape of the fabric to the flattering silhouette, experience the Lucia difference.
• •Instagram Story (Poll/Engagement): Which Lucia piece makes you feel most empowered? 👑 [Poll: The Statement Dress / The Everyday Blouse]