Brand Tone

Enthusiastic, Eco-conscious, Friendly, Direct (with a touch of boldness), Solution-Oriented & Innovative

Brand Values

• •Sustainability
• •Effectiveness & Quality
• •Health & Safety
• •Transparency & Authenticity
• •Accessibility & Affordability
• •Innovation & Progress
• •Community & Education

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (enthusiastic, eco-conscious, friendly, direct), core values, key messaging points, and even words to use/avoid. Share this with anyone creating content.
• •Emphasize the "Why": Always circle back to the mission of reducing plastic waste and promoting a healthier planet. This passion should infuse all communications.
• •Be Authentic and Transparent: Share founder stories, customer experiences (both good and constructive, if addressed positively), and be open about the journey and challenges. Avoid over-promising on product efficacy.
• •Educate and Empower: Provide valuable content beyond just product promotion. Share eco-tips, explain the science behind the products (simply), and help consumers feel like they are part of a positive change.
• •Adapt to the Platform, Maintain the Core: While TikTok content might be bolder and more humorous than a formal blog post, the underlying values of sustainability, effectiveness, and a passion for a cleaner future should remain consistent. Ensure visual branding is also consistent.

Social Perception

Lucent Globe is seen as a positive force for change, offering a practical way to reduce plastic waste and use gentler cleaning products. They are often praised for their eco-friendly mission and the convenience of their products. However, there's some skepticism about the cleaning power of the eco-friendly sheets, especially the dishwasher detergent sheets.

Copy Examples

• •Headline: Tired of Plastic Guilt with Every Wash? Body: Make the switch to Lucent Globe! Our powerful, plant-based laundry sheets ditch the plastic jug and deliver an amazing clean. Kind to your skin, your clothes, and our planet. Join the revolution for a cleaner future, one load at a time!
• •Headline: Sparkle Without the Harm. Body: Who said eco-friendly can't be effective? Lucent Globe's dishwasher sheets cut through grease and grime, leaving your dishes gleaming – all without harsh chemicals or plastic waste. Good for your home, great for the Earth.
• •Headline: Small Sheet, Big Impact. Body: Imagine a world with less plastic. We did. That's why we created Lucent Globe. Our concentrated detergent sheets are pre-measured, mess-free, and 100% biodegradable. Powerful cleaning that's gentle on everything. Small change, massive difference.
• •Headline: Join the Lucent Globe Family! Body: We're more than just cleaning products; we're a movement! Founded by brothers passionate about a plastic-free world, we’re here to make sustainable living simple and effective. Try our eco-sheets and feel the difference. #CleanFuture
• •Headline: Gentle Clean, Mighty Power. Body: Sensitive skin? No worries! Lucent Globe laundry sheets are hypoallergenic and free from nasty chemicals, but they don’t skimp on cleaning power. Get brilliantly clean clothes that are soft on your skin and the environment. Because doing good should feel good too.