Brand Tone

Energetic & Humorous, Relatable & Authentic, Aspirational & Motivational (underlying), Informal & Direct

Brand Values

• •Creativity & Self-Expression
• •Friendship & Connection
• •Entertainment & Fun
• •Persistence & Resilience (potentially evolving)
• •Community

Best Practices

• •Channel Woody & Kleiny's Voice (Authentically): Use language and a style that feels like it's coming directly from the duo – energetic, a bit cheeky, and always engaging. Avoid overly corporate or generic phrasing.
• •Emphasize "Let Us Create": Continuously weave the core brand message of creativity and self-expression into the copy, connecting the clothing to the wearer's potential.
• •Keep it Real and Relatable: Share behind-the-scenes glimpses (where appropriate and positive, considering recent news), use everyday language, and don't be afraid to be informal and even a little self-deprecating, mirroring the influencers' style.
• •Foster Community: Use inclusive language ("WAK Pack," "fam"), encourage interaction, and make followers feel like they're part of something bigger.
• •Be Adaptable but Consistent: While the core tone should remain, slightly adapt the intensity and specific language for different platforms (e.g., TikTok copy might be punchier than an email newsletter), but the underlying values and personality should always shine through.

Social Perception

Strongly Tied to Woody & Kleiny's Persona, Seen as Supporter Merchandise (despite aspirations for more), Positive Sentiment from Fans, Uncertainty Regarding Current Status

Copy Examples

• •(IG Post for a new hoodie): "Stop scrolling, start creating! 🤘 Our NEWEST drop is here to shake up your wardrobe. Slide into this comfort, stand out, and show the world what you're made of. #LetUsCreate #LUCClothing #FreshThreads"
• •(Website Banner): "LUC Clothing: Don't just wear it, LIVE it. Your threads for making moves & chasing vibes. #LetUsCreate"
• •(TikTok Video Caption - showcasing someone customizing their LUC item): "Your style, your rules. Grab your LUC gear and make it YOURS. 🎨💥 What will you create? #LUCClothing #DIYFashion #CreativeEnergy #WAKPack"
• •(Email Subject Line for a Sale): "🚨 SALE ALERT! 🚨 Cop Your Fave LUC Gear & Unleash Your Inner Creator (for less!)."
• •(Product Description Snippet - T-shirt): "More than just a tee, it's a statement. Crafted for comfort, designed for the bold. The [Product Name] tee is your canvas. Go on, let us create. #LUC #StreetStyle #ComfortFirst"