Brand Tone

Elegant & Sophisticated, Quality-Conscious, Personal & Caring, Trustworthy & Ethical

Brand Values

• •Quality Craftsmanship
• •Timeless Design
• •Customer Satisfaction
• •Personal Connection/Meaning

Best Practices

• •Emphasize craftsmanship and quality in every description.
• •Focus on the emotional connection jewellery creates.
• •Use elegant and sophisticated language.
• •Highlight the use of sustainably sourced materials.
• •Reassure customers with guarantees and ethical practices.

Social Perception

The brand should aim for a perception of high quality, trustworthiness, and emotional resonance, leveraging positive reviews and addressing concerns about online marketplaces by reinforcing guarantees and ethical sourcing.

Copy Examples

• •Lucche: Jewellery as timeless as your love.
• •Discover the exquisite collection, crafted with precision and care.
• •Celebrate life's precious moments with Lucche's personalized designs.
• •Ethically sourced, beautifully made, and designed to last a lifetime.
• •Experience the Lucche difference: quality, care, and timeless elegance.