Tono de Marca

sophisticated, traditional, sincere, elegant, personal, familial

Valores de Marca

• •Quality and Craftsmanship
• •Timeless Elegance
• •Heritage and Passion
• •Sustainability
• •Customer-Centric Service

Mejores Prácticas

• •Emphasize Heritage and Storytelling: Consistently weave the story of the family business and its 25-year history into product descriptions, social media captions, and "About Us" content to build an emotional connection with the audience.
• •Use Elegant and Evocative Language: Employ sophisticated vocabulary that speaks to the quality and timeless nature of the products. Words like "craftsmanship," "heritage," "timeless," "elegant," and "authentic" should be staples in the brand's lexicon.
• •Highlight Sustainability as a Core Value: When mentioning the upcycled collection, frame it not just as a product feature but as a reflection of the brand's commitment to responsible and mindful consumption.
• •Maintain a Personal and Approachable Demeanor: Even with a sophisticated tone, continue to use personal touches, such as introducing team members or using "we" to refer to the family business, to foster a sense of connection and trust.
• •Focus on Long-Term Value: In all copywriting, the emphasis should be on the longevity and timeless style of the products, contrasting with the fast-fashion mentality. Communicate that a Lucceo piece is an investment in personal style.

Percepción Social

Minimal online social perception due to lack of social media and reviews; relies on direct traffic/word-of-mouth; no visible community or public sentiment; presents challenge and opportunity for community building.

Ejemplos de Copy

• •Your ambition deserves a partner that lasts. The Lucceo leather briefcase: 25 years of craftsmanship, designed for your success. Carry your career with elegance.
• •Style that feels good, inside and out. Discover our Bestini collection, beautifully crafted from upcycled materials. Sustainable luxury, uniquely yours.
• •Timeless pieces for your collection. As a member of the Lucceo family, we invite you to explore our new arrivals, crafted with the same passion and quality you've come to love.
• •From morning coffee to evening elegance, the Firenze handbag is your perfect companion. Made from the finest genuine leather, its classic silhouette and meticulous details ensure it will be a cherished part of your wardrobe for years to come.
• •Lucceo - Timeless Leather Goods | Shop Handbags, Briefcases & More | Free Shipping Over 75