Brand Tone

Trendy, Friendly, and Empowering

Brand Values

• •Trend Curation & Accessibility
• •Customer Empowerment
• •Community and Inclusivity
• •Local Support
• •Quality and Style

Best Practices

• •Infuse copy with warmth, inclusivity, and a friendly spirit.
• •Focus on how new arrivals or trends will make the customer feel stylish, confident, and ready to take on their day.
• •Adopt a conversational, approachable, and enthusiastic tone. Avoid overly formal or technical jargon.
• •Subtly weave in the Oklahoma roots and the unique value of bringing sought-after trends to the local community.
• •Ensure all communication carries an optimistic and empowering message, reinforcing the brand's aim to boost customer confidence.

Social Perception

The brand aims to be seen as a go-to local destination for current fashion trends, offering a welcoming and empowering shopping experience. Customers likely view Lucca Fashion Boutique as a local source for contemporary, stylish women's clothing that offers a more curated and boutique experience than larger retail chains.

Copy Examples

• •Hello, Gorgeous! ✨ The freshest coastal trends have just arrived at Lucca. Discover your new favorite look right here in Oklahoma!
• •From OKC coffee runs to date night, this [Dress Name] is your new go-to for effortless style and all-day confidence. Feel amazing, look incredible. That's the Lucca way.
• •A Little Bit of Lucca Love Just For You! (Plus, a Treat Inside 🤫)
• •More than just a boutique, Lucca is your Oklahoma home for the latest trends and a dose of fashion confidence. We believe in the power of a great outfit and the joy of our Lucca family!
• •Join the Lucca List! Get insider access to new arrivals, style tips, and a sprinkle of Lucca Love delivered to your inbox. Let's stay fashionable, together!