Brand Tone

Aspirational & Trend-Conscious, Effortlessly Cool & Free-Spirited, Feminine & Confident, Approachable & Inclusive

Brand Values

• •Individuality & Self-Expression
• •Quality & Style at an Accessible Price
• •Adventure & Experiencing Life
• •Comfort & Fashion Fused
• •Trend-Driven & Contemporary

Best Practices

• •Embody the #LUCCAmuse: Always write as if speaking to, or embodying, the confident, adventurous, and stylish #LUCCAmuse. Use language that resonates with her lifestyle and aspirations (e.g., "globetrotting," "experiencing life," "latest fashion," "art," "culinary trends").
• •Balance Aspiration with Accessibility: While the imagery and ideals are aspirational ("high-end fashion," "globetrotting"), remember the brand bridges this with "everyday street style" and "affordable prices." The tone should feel inspiring yet attainable.
• •Use Evocative & Sensory Language: Describe how the clothes feel, the lifestyle they enable, and the confidence they inspire. Words like "effortless," "chic," "vibrant," "free-spirited," "beautiful" are good starting points.
• •Maintain a "California Cool" Undercurrent: Infuse a sense of laid-back sophistication, inspired by Southern California lifestyle, even when describing pieces for more "city living" occasions.
• •Engage and Build Community: Use questions, user-generated content (if applicable), and inclusive language like "your daily adventures" to foster a connection with the audience, making them feel part of the Lucca Couture world.

Social Perception

Positive for Style and Affordability, Seen as Good Quality for the Price, Trendy and Fashion-Forward, Mid-Range Brand, Some Sizing/Fit Inconsistencies

Copy Examples

• •Chasing golden hour in our new [Dress Name] sundress. ✨ Light, airy, and made for sun-drenched adventures. Where will your #LUCCAmuse spirit take you today? #LuccaCouture #EndlessSummer #CaliforniaDreaming
• •Meet your new go-to: the [Blouse Name]. Effortlessly chic for brunch with the girls, yet sophisticated enough for that sunset rooftop party. Crafted for comfort, designed to turn heads. Express your unique style, beautifully. #LuccaStyle #CityVibes #EverydayElegance
• •Ready for your next adventure? ✨ Your fave Lucca styles are now on sale! Live your story in Lucca Couture. Discover dream-worthy pieces at prices you'll love, and let your free spirit shine. Limited time only.
• •Don't just follow trends, set them. The #LUCCAmuse is all about living life to the fullest, wrapped in style that speaks her language. Explore our latest collection – where LA cool meets global inspiration. Shop Now. [Link] #FashionForward #StreetStyleLuxe
• •Boho heart, city soul. 🌿🏙️ Pairing our [Item Name] with vintage denim and sun-kissed accessories for that perfect effortlessly cool look. What's your signature Lucca Couture combo? #OOTDInspo #LuccaMuse #StyleJourney