Tono de Marca

A blend of passionate expertise and approachable luxury. Language is evocative and focuses on sensory experiences, balanced by a personal and friendly touch, and a direct and engaging tone on social media.

Valores de Marca

• •Quality and Authenticity
• •Passion
• •Customer Experience and Professionalism
• •Accessibility

Mejores Prácticas

• •Speak as Luca: Maintain the personal brand by consistently using a first-person narrative ("I," "my," "we") that channels Luca's voice. This reinforces the expert, passionate persona that customers trust.
• •Use Sensory and Evocative Language: Describe products by focusing on their aroma, taste, and texture. Use words like "earthy," "robust," "delicate," "aromatic," and "luxurious" to immerse the audience in the gourmet experience.
• •Educate and Share Passion: Frame content around education. Share tips on how to use truffles, explain the difference between varieties, or show behind-the-scenes footage of truffle hunting. This builds authority and shares the brand's passion.
• •Balance Luxury with Accessibility: While highlighting the premium quality of the products, ensure the tone remains inviting and not elitist. Encourage home cooks to experiment and position the products as an attainable luxury for special and everyday moments.
• •Engage Directly and Personally: Respond to comments and reviews with the same personal and appreciative tone. Addressing customers by name and thanking them for their support reinforces the community feel and strong customer service value.

Percepción Social

Very positively perceived by customers as a reliable and high-quality source for authentic Italian truffle products. Deeply intertwined with the persona of Luca, who is viewed as a trustworthy expert and 'the best truffle dealer,' leading to strong personal trust and brand loyalty. Seen as a go-to for truffle lovers, offering great products at a reasonable price for the quality.

Ejemplos de Copy

• •From the soil of Italy, straight to my hands, and then to your kitchen. There is nothing like the aroma of a freshly unearthed winter truffle. This isn't just an ingredient; it's an experience. Ready to elevate your next dish? - Luca, The Truffle Guy #LucasTruffles #FreshTruffle #ItalianTruffle #Gourmet
• •Capture the essence of Italy in a single drop. Our Black Truffle Oil is crafted to bring a rich, earthy, and luxurious flavor to your everyday meals. Drizzle it on pasta, popcorn, or pizza and taste the passion. [Shop Now]
• •You don't have to be a top chef to cook like one. I started Luca's Truffles to share my passion for Italy's greatest treasure with everyone. A touch of our Truffle Salt or a spoonful of our Tartufata sauce is all it takes to turn a simple meal into a gourmet delight. [Explore Our Products]
• •Subject: A Secret from the Hunt. This week, the hunt was exceptional. The forest floor gave us these beautiful black summer truffles, and I couldn't wait to share them with you. For me, every truffle tells a story of the land. Here’s a glimpse of the journey from the woods to you. [Watch The Video]
• •They say perfection doesn't exist. I disagree. This is what passion tastes like. #truffle #trufflepasta #foodlover #lucastruffles #asmrfood