Brand Tone

aspirational, serene, and sophisticated

Brand Values

• •Conscious Consumption and Sustainability
• •Timeless Design and Beauty
• •Intentional Living
• •Artisanship and Thoughtful Curation
• •Tranquility and Sophistication

Best Practices

• •Emphasize 'Why' Over 'What': Instead of just describing a product's features, focus on the feeling it evokes or the value it adds to a conscious lifestyle. Use phrases like 'designed to,' 'created for,' and 'inspired by.'
• •Use a Serene and Evocative Vocabulary: Consistently use words that align with the brand's values, such as 'mindful,' 'curated,' 'harmonious,' 'artisanal,' 'sustainable,' 'serene,' and 'intentional.'
• •Maintain a Gentle and Invitational Tone: Frame your copy as an invitation rather than a command. Use phrases like 'We invite you to discover...' or 'Find your own...' instead of 'Shop now!' or 'Buy today!'
• •Tell the Story: Briefly touch upon the craftsmanship, the sustainable origins, or the thoughtful selection process behind the products to reinforce the value of artisanship and conscious consumption.
• •Ensure Visual and Textual Harmony: The copy should always match the minimalist, sophisticated, and serene aesthetic of the brand's visuals. The words should feel like a natural extension of the images seen on Instagram and the website.

Social Perception

The brand projects an image of a niche, high-end, and aesthetically driven lifestyle brand. It is perceived as sophisticated, minimalist, and having a Mediterranean aesthetic, positioning itself at a high-end level with sober, elegant colors and careful typography.

Copy Examples

• •Invite tranquility into your home. Our new ceramic vase, handcrafted with intention, is more than just an object; it's a vessel for peace in your most cherished space. Discover a timeless piece for a slower, more beautiful life.
• •Effortless style, consciously crafted. Our latest apparel collection is designed with timeless silhouettes and sustainable fabrics that feel as good as they look. Elevate your personal style, mindfully.
• •Light the way to a peaceful evening. Poured by hand and scented with natural botanicals, our candle is a simple ritual to help you reconnect with the present moment. Embrace the art of living intentionally.
• •Finding beauty in the quiet moments. Our philosophy is simple: surround yourself with things that bring you peace and joy. Where do you find your tranquility? #LucaOlivaStudio #ConsciousLiving #TimelessDesign
• •Curated for a life of intention | Inside the latest from Luca Oliva Studio