Brand Tone

Accessible & Fashionable, Modern & Youthful, Emotional & Storytelling, Elegant & Refined (yet simple), Confident & Ambitious

Brand Values

• •Creativity
• •Ambition
• •Simplicity
• •Quality & Craftsmanship
• •Accessibility & Value
• •Customer Centricity
• •Emotional Connection

Best Practices

• •Embrace Emotional Storytelling: Consistently link the jewelry to life's moments, feelings, and personal expression. Use evocative language that resonates with joy, love, and celebration.
• •Highlight "Made in Italy" with Modern Flair: Emphasize Italian design and craftsmanship but frame it within a contemporary, accessible, and fashionable context. Avoid overly traditional or exclusive language.
• •Focus on "Easy-to-Wear" Elegance: The copy should reflect that the jewelry is suitable for everyday wear and various occasions, blending style with practicality. Use words like "effortless," "versatile," "everyday sparkle."
• •Maintain a Positive and Aspirational Voice: The tone should be uplifting and inspiring, reflecting the brand's values of ambition and creativity and the idea that their jewelry helps people feel confident and express themselves.
• •Be Clear and Benefit-Oriented: While emotional, the copy should also clearly communicate key benefits like hypoallergenic materials (steel), durability, good value, and the latest trends, ensuring the customer understands the practical advantages.

Social Perception

Positive Reputation, Trusted "Made in Italy" Brand, Good for Gifting, Reliable & Fashion-Forward, Growing Presence

Copy Examples

• •Headline: Your Story, Beautifully Told. Body: Each Luca Barra piece is a whisper of an emotion, a chapter in your life. Crafted in Italy, designed for your everyday. Discover jewelry that speaks your heart. #LucaBarraMoments
• •Headline: Effortless Italian Style. Endless You. Body: From morning coffee to evening sparkle, Luca Barra jewelry moves with you. Modern designs in durable steel, because your style should be as limitless as your dreams. Find your signature piece.
• •Headline: The Gift of Emotion. The Joy of Luca Barra. Body: Celebrate her, celebrate life. Our curated collection of Made in Italy jewelry makes every occasion unforgettable. Give more than a gift; give a memory.
• •Headline: Simple. Stunning. Steel. Body: Experience the allure of Italian design with Luca Barra. Our hypoallergenic steel jewelry combines contemporary trends with timeless elegance, offering you affordable luxury that lasts. Shine every day.
• •Headline: More Than Just Jewelry. It's a Feeling. Body: Let your accessories do the talking. Luca Barra brings you fashion-forward designs that capture joy, ambition, and the beauty of now. Wear your heart, wear Luca Barra.