Brand Tone

aspirational, contemporary, and accessible

Brand Values

• •Contemporary Style & Trend-Focus
• •Quality and Affordability
• •Emotional Connection/Storytelling
• •Made in Italy Design
• •Versatility
• •Ambition, Creativity, Simplicity
• •Customer Centricity

Best Practices

• •Always Emphasize "Made in Italy" Design: Consistently weave in the Italian heritage as a mark of style and quality.
• •Connect with Emotions: Frame jewelry not just as an accessory, but as a way to capture memories, celebrate moments, and express individuality.
• •Maintain a Youthful and Dynamic Voice: Use language that is energetic, modern, and aligned with current trends.
• •Highlight Versatility and Accessibility: Showcase that Luca Barra offers stylish options for everyone and for various occasions, emphasizing the balance of quality and price.
• •Be Positive and Aspirational: Use uplifting and inspiring language that makes customers feel good about wearing the brand and associating with its image.

Social Perception

Positive customer reviews, Fashionable and Modern, Good for Gifting, Accessible Luxury

Copy Examples

• •Define your moment. Discover Luca Barra jewelry and wear your story.
• •Italian design, contemporary style. Elevate your everyday look with Luca Barra.
• •The perfect gift, the perfect sparkle. Find unforgettable jewelry for every occasion at Luca Barra.
• •Be bold. Be you. Express yourself with Luca Barra's latest collection.
• •Quality you can feel, style you'll love. Experience Luca Barra – affordable Italian elegance.