Brand Tone

Aspirational & Elegant, Accessible & Friendly, Modern & Trendy, Emotive & Personal

Brand Values

• •Personal Style & Identity Affirmation
• •Italian Design & Creativity
• •Quality & Craftsmanship (within its category)
• •Accessibility & Inclusivity
• •Ambition & Simplicity
• •Tradition & Innovation

Best Practices

• •Wear your dreams, every single day.
• •Weave in the 'Made in Italy' heritage to underscore elegance and design quality.
• •Highlight Personal Expression & Storytelling: Frame jewelry as a means of self-expression and a way to mark personal moments or tell a story.
• •The brand caters to a broad audience, so the tone should be welcoming and make customers feel understood and valued.
• •Infuse Modernity & Trend Awareness: Subtly communicate that the designs are contemporary and aligned with current fashion, appealing to customers who want to stay stylish.

Social Perception

Positive Customer Feedback, Good Value & Quality, Stylish & Trendy, Good for Gifting, Reliable Service, Growing Brand Awareness

Copy Examples

• •Unique jewelry to give moments of love and emotions.
• •Told with originality and elegance.
• •Easy to wear Bijoux.
• •Because dreams deserve to be worn.
• •Enhancement of personal style as an affirmation and expression of identity.