Brand Tone

Warm & Friendly, Aspirational & Stylish, Caring & Nurturing, Authentic & Trustworthy, Helpful & Informative

Brand Values

• •Quality
• •Aesthetics & Style
• •Practicality
• •Family-Oriented
• •Support for Small Businesses
• •Customer Connection
• •Safety & Comfort (for baby products)

Best Practices

• •Always Prioritize Warmth and Friendliness: Use welcoming language. Address the audience directly (e.g., "you," "your little one"). Employ a conversational yet polished style.
• •Emphasize Quality and Aesthetics: Use descriptive adjectives that highlight the beauty, craftsmanship, and stylish nature of the products (e.g., "beautifully crafted," "serene style," "elegant," "thoughtfully designed").
• •Incorporate Storytelling and Connection: Share the "why" behind products or the brand. Connect with the emotional aspects of parenthood and home-making. Highlight the family-owned aspect to build trust.
• •Maintain Visual and Verbal Cohesion: Ensure that the tone of the copy aligns with the visual branding (soft, stylish, clean). Use emojis thoughtfully on social media to enhance warmth, but avoid overuse.
• •Be Authentic and Value-Driven: Consistently weave in core brand values like supporting small businesses, quality, and practicality into messaging, where relevant. This reinforces brand identity and resonates with like-minded customers.

Social Perception

A provider of beautiful, high-quality baby, children's, and homeware items. A stylish and on-trend brand, particularly for nursery and kids' room decor. A trustworthy small Australian business with good customer service. A source of inspiration for creating aesthetically pleasing living spaces. The brand has a positive online sentiment, with customers often expressing satisfaction with their purchases and the brand's aesthetic.

Copy Examples

• •Snuggle sessions just got even sweeter. ✨ Our new organic cotton baby blankets are crafted with the softest touch for your little one's delicate skin. Perfect for cozy cuddles and adding a touch of serene style to your nursery. Shop the collection via the link in bio. #LucaAndCoBaby #NurseryEssentials #OrganicCotton #BabyBlanketLove #StylishLittles
• •Transform your house into a haven with Luca & Co. 🏡 Discover our curated collection of stylish homewares, from plush cushions to elegant decor pieces. Because a beautiful home is a happy home. As a family-owned Aussie business, we pour love into every piece. Explore now: [Link to Website] #LucaAndCoHome #HomeDecorAustralia #StylishLiving #AustralianOwned #HomeInspo
• •Spark little imaginations with our beautifully crafted wooden stacking toy! Made from sustainable, non-toxic timber and finished with child-safe paints, it’s designed for hours of playful learning and development. A timeless piece that’s as lovely on the shelf as it is in little hands. Quality you can trust, for memories that last. #LucaAndCoKids #WoodenToys #PlayfulLearning #EcoFriendlyToys #NurseryDecor
• •Hello [Customer Name], ready to refresh your space for the new season? At Luca & Co, we believe in creating beautiful moments, starting with your surroundings. Explore our latest arrivals – thoughtfully designed for your little ones and your home. Plus, enjoy [Discount/Offer] for a limited time as a thank you for being part of our family. Warmly, The Luca & Co. Team.
• •Welcome to Luca & Co., where beautiful design meets everyday family life. As a small, family-owned Australian business, we carefully select and create high-quality, stylish pieces for your little treasures and your cherished home. We're passionate about practical elegance and supporting fellow dreamers and doers in the small business community. Thank you for inviting us into your home.