Brand Tone

Empowering & Entrepreneurial, Supportive & Partnership-Oriented, Knowledgeable & Experienced, Practical & Solution-Oriented, Confident & Assuring

Brand Values

• •Entrepreneurship & Independence
• •Quality & Reliability
• •Customer Success & Partnership
• •Innovation & Industry Leadership
• •Practicality & Ease of Use

Best Practices

• •Focus on Empowerment and Aspiration: Always frame communication around the benefits of business ownership, independence, and success. Use language that inspires and motivates potential entrepreneurs.
• •Highlight Support and Partnership: Consistently reinforce that Lube N' Go is more than an equipment seller; it's a long-term partner offering guidance and support. Use inclusive language ("we," "us," "partner").
• •Emphasize Quality and Reliability: Continuously mention the American-made quality, durability, and reliability of the equipment, backed by warranties and experience.
• •Maintain a Knowledgeable and Authoritative Voice: Share insights, tips (like in the E-book or blog), and leverage the company's 25+ years of experience to build trust and showcase expertise.
• •Be Clear and Direct: Use straightforward language that clearly explains the products, services, and the business opportunity. Avoid jargon where possible, or explain it simply, ensuring the message is accessible to aspiring business owners.

Social Perception

As an Enabler for Entrepreneurs, Provider of Quality Equipment, Knowledgeable Consultant, Potential for Name Confusion, Positive BBB Rating (for the equipment seller), Limited Unfiltered Public Feedback

Copy Examples

• •Headline: Your Road to Business Ownership Starts Here. Body: Dream of being your own boss? Lube N' Go provides the high-quality mobile oil change equipment and expert guidance you need to launch a successful business. Let's build your future, together. Visit lubengo.com to learn more! #MobileLubeBusiness #Entrepreneurship #BeYourOwnBoss
• •Headline: Quality Equipment, Lasting Success. Body: Invest in American-made, reliable mobile lube systems built to perform. At Lube N' Go, we don't just sell equipment; we partner with you, offering over 25 years of industry experience to fuel your journey. Start smart, build strong.
• •Headline: Stop Dreaming, Start Doing: Mobile Oil Change Made Easy. Body: Lube N' Go offers turnkey solutions with easy-to-use, durable equipment and comprehensive training. We provide the roadmap and the rig – you bring the drive. Finance your van and equipment together! Inquire today! #LubeNGo #MobileOilChange #BusinessOpportunity
• •Headline: More Than Just Equipment – It's a Partnership. Body: When you choose Lube N' Go, you gain a dedicated partner committed to your success. From our "Built to Last" systems to unlimited consulting, we're with you every step of the way. Let our 25+ years of experience guide you.
• •Headline: The Demand is High. Are You Ready to Meet It? Body: The mobile auto service industry is booming! Lube N' Go equips you with reliable, efficient mobile oil change systems and the expert knowledge to thrive. Seize the opportunity to build a profitable business. Explore our trailers and skids at lubengo.com.