Brand Tone

friendly, approachable, creative, and customer-focused

Brand Values

• •Personalization & Individuality
• •Quality
• •Customer Focus & Service
• •Authenticity
• •Joy & Celebration

Best Practices

• •Use Warm and Welcoming Language: Start communications with friendly greetings like "Hello!" or "Welcome!" and use inclusive language. Incorporate positive and enthusiastic words.
• •Embrace Emojis and Personality: Where appropriate (especially on social media), use emojis to convey emotion and make the tone more approachable and fun, reflecting the "❤️" in their branding. Let the brand's creative and slightly humorous side (seen on TikTok) shine through.
• •Be Customer-Centric: Address the customer directly using "you" and "your." Focus on how your products and services benefit them and make them feel special. Actively solicit and respond to feedback in a helpful, human way.
• •Highlight Personalization and Uniqueness: Consistently emphasize the ability to customize and create something unique. Use words like "your own," "special," "one-of-a-kind," and "personalized."
• •Maintain Transparency and Helpfulness: Be clear about processes, like shipping times for custom orders, as seen in the FAQ. If issues arise, address them openly and with a commitment to finding a solution, as indicated in their response to negative feedback. This builds trust and reinforces the customer-focused value.

Social Perception

Positive: Customers on TikTok often express excitement and satisfaction with their orders, particularly praising the designs and product quality. Engaged Community: Lubaliba has a visible and interactive community on platforms like TikTok, where they respond to comments and feature customer orders. This fosters a sense of connection and loyalty. Concerns about Quality/Service (Isolated): While most perceptions are positive, there is an isolated instance of a negative review on a third-party site regarding product quality and customer service responsiveness for a leather wallet. However, lubaliba's response to this review indicates a willingness to address issues and states that they do not generally remove critical reviews. Local Appreciation: They are recognized as a local business in Bremen, with a physical store in Kattenesch, and are seen as a go-to for personalized gifts in the area.

Copy Examples

• •Headline: Your Story, Uniquely Crafted. ✨ Body: Don't just give a gift, give a memory! At lubaliba, we turn everyday items into personalized treasures. From custom mugs that warm your mornings to hoodies that wear your heart on their sleeve – let's create something one-of-a-kind, together. What will your lubaliba piece say?
• •Headline: Made with ❤️ in Bremen, Just For You! Body: Looking for that perfect, personal touch? Discover a world of customizable goodies at lubaliba! Whether it's a special name, a favorite quote, or a design that screams 'YOU', we lovingly print and prepare it right here in Bremen. Let's make something awesome!
• •Headline: Oops! Forgot the Name? We Can Help (Sometimes!). 😉 Body: We get it, excitement happens! While we always recommend triple-checking your personalization details before ordering, if you've had a last-minute idea, reach out to our friendly team ASAP. We'll try our best to make magic happen! For more info, check our FAQ.
• •Headline: Fresh Designs Dropping Weekly! 🔥 Body: Get ready to be inspired! Our creative elves are always dreaming up new motifs and fun ways to personalize your world. Follow us on [Social Media Link] and be the first to see what's new at lubaliba. Your next favorite thing is waiting!
• •Headline: More Than Just a Gift Shop – It's Your Creative Playground! Body: At lubaliba, you're the designer! Explore over 100 motifs or bring your own vision to life on our quality apparel, accessories, and home décor. Based in Bremen for over 17 years, we’re here to help you express yourself. Let's get creative!