Brand Tone

friendly, accessible, and community-oriented

Brand Values

• •Tradition and Experience
• •Quality and Variety
• •Accessibility and Fair Pricing
• •Customer Satisfaction
• •Community and Trust

Best Practices

• •Maintain a Welcoming Tone: Always use inclusive and friendly language. Address the customer directly using "you" and "your" to create a personal connection. Phrases like "We're here for you" or "Find your perfect match" reinforce this approach.
• •Emphasize Value and Quality: Consistently mention the balance between fair prices and quality products. This is a key differentiator mentioned in customer reviews. Use terms like "durable," "comfortable," "quality-tested," and "great value."
• •Highlight Community Roots: Regularly reference the brand's history and its connection to Brasília. This builds trust and local pride. Mentioning the number of stores or the brand's 20-year history reinforces its stability and experience.
• •Keep it Simple and Direct: The copy should be easy to understand and focused on the customer's needs and desires. Avoid overly technical jargon and get straight to the benefit, whether it's style, comfort, or a great deal.
• •Be Consistent Across All Channels: Ensure that the tone and core messages are the same on the website, social media posts, and online marketplace listings. This creates a cohesive and reliable brand identity that customers can easily recognize and trust.

Social Perception

Reliable, well-established local retailer offering good value for money, trustworthy for online purchases, dependable, and community-focused.

Copy Examples

• •Step into Comfort, Walk with Style. For over 20 years, Luart Calçados has been the trusted choice for families in Brasília. We believe that the perfect shoe is a blend of comfort, quality, and the latest trends. Discover our new collection and find the pair that tells your story.
• •Your Everyday Style, Now Just a Click Away. From a busy day at the office to a relaxed weekend, find the perfect companion for your feet. Luart Calçados brings you the best brands like Vizzano, Moleca, and Olympikus with the convenience you love. Shop online and enjoy free shipping on orders over R$149!
• •More Than Shoes, A Family Tradition. Luart Calçados was born from a dream right here in Brasília. Today, with 18 stores, we continue our mission: to offer quality footwear at a fair price for you and your family. Thank you for being part of our journey.
• •The Trend You're Looking For, The Price You'll Love. Don't miss out! The latest arrivals from Beira Rio and Modare are here. Modern design and unbeatable comfort to elevate your look without breaking the bank. Visit our website and see what's new!
• •Celebrate with Us! It's our anniversary, but the gift is for you! We're celebrating another year of history with special offers throughout the store. It's our way of saying thank you for your trust and partnership. Stop by one of our stores or check out our website!