Brand Tone

Passionate and Dedicated

Brand Values

• •Passion
• •Dedication
• •Accessibility
• •Gratitude
• •Quality

Best Practices

• •Maintain a consistent passionate and dedicated tone across all platforms.
• •Clearly differentiate 'Luar Store' from other brands with similar names.
• •Emphasize the accessibility of 'Luar Store' through offers like free shipping.
• •Incorporate customer testimonials and stories to reinforce the brand's dedication to its customers.
• •Use visuals that reflect the brand's dedication to quality and style.

Social Perception

A brand that is passionate about fashion, dedicated to its customers, and accessible to all of Brazil.

Copy Examples

• •"Every piece is crafted with love and dedication, just for you!"
• •"Free shipping all over Brazil because we care about bringing our style to you, wherever you are."
• •"Discover the collection that reflects our dedication to fashion and your unique style."
• •"Thank you for being part of the Luar family! Your support fuels our passion."
• •"Designed with love, created with dedication: experience the Luar difference."