Brand Tone

warm, personal, trustworthy, and faith-inspired

Brand Values

• •Quality and Excellence
• •Faith and Integrity
• •Customer Focus and Service
• •Natural and Handcrafted
• •Community and Support
• •Affordability

Best Practices

• •Embrace Authenticity and Personality: Let the genuine warmth and passion of the founders shine through. Use "we" to refer to the brand, reflecting the twin sister ownership. Share personal anecdotes or insights when appropriate.
• •Highlight "Hand-Poured" and "Natural": Consistently weave these key attributes into product descriptions and general communications to reinforce quality and trustworthiness.
• •Incorporate Faith Subtly (or as appropriate for the platform): While the vision is clear, the daily copy can reflect values like care, integrity, and blessing without being overly overt on all channels, unless specifically targeting faith-based messaging. Phrases like "crafted with love and care" or "a blessing to your home" can carry this undertone.
• •Focus on Benefits and Experience: Go beyond listing ingredients. Describe how the products make customers feel (e.g., "cherished," "comforted," "refreshed," "peaceful") and the experiences they create (e.g., "a spa-like sanctuary," "a warm, inviting atmosphere").
• •Engage and Build Community: Use inclusive language ("Hey Y'all," "our LT Squared family"). Encourage interaction, respond to comments warmly, and continue to feature customer stories and testimonials to foster a loyal community.

Social Perception

High-Quality Products, Trustworthy and Reliable, Personal and Approachable, Community-Focused, Creative and Unique

Copy Examples

• •Wrap your skin in love. Our hand-poured Shea Butter, rich with natural goodness, melts beautifully to deeply moisturize and leave you feeling soft and cherished all day. Experience the LT Squared difference.
• •From our family to yours, with faith and passion in every pour. ✨ We're Laeh and Tamara, twin sisters on a mission to bring you the best in natural body care and home fragrances. Thank you for being part of our journey! #LTSquared #HandPouredWithLove #Sisterpreneurs
• •Let peace fill your home. Our [Scent Name] candle isn't just a fragrance; it's an experience, hand-poured to create a warm, inviting atmosphere. Light it up and let your worries melt away. Quality you can smell, moments you'll treasure.
• •We're blushing! 🥰 Hearing how our [Product Name] brings a little joy and comfort to your day is why we do what we do. 'This is the best [product type] I've ever used!' - [Customer Name]. Thank you for your trust and support! #CustomerLove #LT2Favorites
• •Share the gift of natural goodness! 🌿 Whether it's a treat for yourself or a thoughtful present for someone special, our new [Product Name/Gift Cards] are crafted with the same care and quality you've come to expect. Because everyone deserves a little LT Squared pampering. [Link]