Brand Tone

Inspirational and Uplifting, Faith-Centered, Community-Oriented, Approachable and Warm, Purpose-Driven

Brand Values

• •Faith
• •Community & Giving Back
• •Hope and Positivity
• •Purpose
• •Quality & Craftsmanship
• •Spreading the Gospel

Best Practices

• •Always Center on Faith and Inspiration: Ensure that the core message consistently reflects Christian values, hope, and positivity. Use language that resonates with a believing audience.
• •Emphasize Community and Giving Back: Regularly remind customers that their purchase has a greater purpose and contributes to supporting others within the faith community.
• •Use Warm, Inclusive, and Uplifting Language: Words should evoke feelings of comfort, joy, support, and encouragement. Avoid overly academic or exclusionary jargon.
• •Integrate Scripture or Faith-Based Concepts Naturally: When appropriate, weave in relevant Bible verses (as seen in their devotionals) or faith concepts in a way that feels authentic and not forced.
• •Maintain a Consistent Visual and Textual Style Across All Platforms: Whether it's the website, Facebook, Instagram, or TikTok, the tone, messaging, and even visual aesthetics should feel cohesive and instantly recognizable as Let There Be Light Inc.

Social Perception

The brand is likely perceived positively by its target audience, which is individuals seeking faith-based, inspirational, and giftable items. Customers likely appreciate the connection to Christian values and the charitable aspect of their purchases. The focus on handmade and artisan-crafted items may also contribute to a perception of quality and uniqueness. Their TikTok presence suggests an effort to connect with a younger, faith-oriented audience.

Copy Examples

• •Carry your faith, beautifully. ✨ Our new [Collection Name] is more than just jewelry; it's a wearable reminder of His unwavering love and the strength He instills in us. Each piece is designed to inspire and uplift. Discover the collection and let your spirit shine. #FaithJewelry #LetThereBeLight #ChristianGifts
• •Infuse your moments with divine peace. Our [Scent Name] Anointing Oil is crafted to create a sanctuary of calm and reflection, connecting you to what truly matters. A fragrant whisper of faith for your daily journey. 🙏 #AnointingOil #SpiritualWellness #FaithJourney #LTBLshop
• •At Let There Be Light, we believe in the power of community and the beauty of shared faith. Every purchase you make helps us support inspiring believers and give back to local churches. Join us in spreading light and love. 💖 #CommunityStrong #FaithBasedBusiness #GiveBack #PurposeDriven
• •Let your car be a sanctuary on the go! 🚗💨 Our Witty Worship Air Fresheners fill your travels with uplifting scents and a touch of joyful praise. Choose your favorite from the Whimsical, Freedom, or Beloved collections and ride with inspiration! #WittyWorship #CarSanctuary #JoyfulJourney #LTBL
• •Email Subject Line for a Sale/Promotion: A Little Light for Your Day ✨ Special Blessings Inside! Email Body Snippet: Embrace faith, hope, and purpose with a special something from Let There Be Light Inc. For a limited time, enjoy [Discount/Offer] on our handcrafted jewelry, anointing oils, and inspirational gifts. Each item is a reminder of God's love and a way to share His light with others. [Link to Shop]