Brand Tone

Inspirational, Purpose-Driven, Authentic, Passionate, Warm, Approachable, Conscious, Ethical, Stylish, Modern

Brand Values

• •Generosity/Giving Back
• •Quality & Craftsmanship
• •Purpose Beyond Profit
• •Power of Music & Sound
• •Authenticity & Transparency
• •Style & Design

Best Practices

• •Always weave the "Sound Good. Do Good." mission into your messaging. Whether it's a product description, social media post, or email, the philanthropic core should be evident or easily accessible. This is your strongest differentiator.
• •Use genuine language to describe the unique qualities of the wood, the design process, and the acoustic benefits. Avoid overly technical jargon unless clearly explained. Highlight the "handcrafted" and "reclaimed" aspects.
• •While product features are important, the stories of impact are what connect emotionally. Regularly share updates (if and when new missions occur) or revisit past successes of the Starkey Hearing Foundation partnership, showing the real-world effect of customer purchases.
• •Communicate in a way that is approachable, friendly, and passionate. Make customers feel like they are part of a compassionate community making a difference.
• •Ensure that your visuals (photography, videography) align with the brand values of style, nature (wood), music, and human connection (related to the hearing mission). The aesthetic should be clean, warm, and inspiring. If social media activity resumes, maintain this consistent look and feel.

Social Perception

Highly positive regarding mission, Appreciation for design, Good perceived value, Concerns about recent activity, Strong association with co-founders' story, Trusted partnerships.

Copy Examples

• •Headline: More Than Just Music. It's a Movement. Body: Experience the rich, warm sound of handcrafted wooden headphones and know that your choice brings the gift of hearing to someone in need. Sound good. Do good. #LSTNSound #GiftOfHearing
• •Headline: Crafted by Nature. Engineered for Sound. Designed for Impact. Body: Each pair of LSTN headphones features unique, reclaimed wood, delivering a listening experience as individual as you are. And with every purchase, you join us in changing lives through sound. Discover your sound, make a difference.
• •Headline: Turn Up the Volume on Good. Body: Feel the deep connection to your music and to a global community. Our mission? To deliver exceptional audio while helping others experience the joy of sound for the first time. Listen with purpose.
• •Headline: Style That Speaks Volumes. A Purpose That Resonates. Body: LSTN combines premium, eco-friendly materials with a commitment to global good. Look good, feel good, do good with every beat. Explore our collection of wood headphones and speakers.
• •Headline: Your Soundtrack for a Better World. Body: We believe in the power of music to connect us and the power of business to create change. Join LSTN and Starkey Hearing Foundation on our journey to give the gift of hearing. Every song sounds better when you know you're making a difference.