Brand Tone

Inspiring, Encouraging, Whimsical, Creative, Friendly, Approachable, Calm, and Relaxing.

Brand Values

• •Individuality and Uniqueness
• •Inspiration and Goal Setting
• •Quality
• •Customer Satisfaction
• •Self-Expression and Creativity

Best Practices

• •Embrace Storytelling: Share the 'why' behind your products, just like the 'About Us' page. Weave narratives around how the journals can be part of your customers' creative and personal journeys.
• •Use Evocative and Sensory Language: Incorporate words that appeal to imagination and the senses. Terms like 'shimmering,' 'celestial,' 'whispering,' 'dreamy,' 'vibrant' can enhance the whimsical and inspiring tone.
• •Maintain a Positive and Encouraging Voice: Frame your messaging around empowerment, possibility, and the joy of creation. Avoid overly technical or purely functional descriptions.
• •Engage with Your Community: Ask questions in your social media posts, encourage sharing, and respond to comments in a friendly and approachable manner, reflecting the brand's personal touch.
• •Visual and Textual Harmony: Ensure the visual elements (product photography, social media graphics) consistently align with the whimsical, colorful, and inspiring tone of the copy. The aesthetic should reinforce the message.

Social Perception

Positive Customer Experience, Appreciation for Aesthetics, Emerging Community Connection.

Copy Examples

• •Instagram Post: 'Unlock the universe within. ✨ Our Sea of Stars Journal is waiting to catch your dreams, ideas, and midnight musings. What adventures will you immortalize today? #LRaraJournals #ImmortalizeYourThoughts #JournalingCommunity'
• •Facebook Ad: 'Tired of the same old stationery? At L'Rara, we believe your thoughts deserve a home as unique as you are. Explore our collections of whimsical journals and colorful accessories, crafted to inspire your next brilliant idea! Shop now and let your creativity flow. [Link]'
• •Product Description (Moon Pegasus Journal): 'Let your imagination take flight with our Moon Pegasus Journal. With its dreamy cover and high-quality, smooth pages, it's the perfect companion for sketching ethereal landscapes, penning fantastical tales, or simply letting your thoughts soar. Open its doors and discover where your creativity leads. #CreativeJourney #FantasyJournal'
• •TikTok Video Caption (showing someone happily journaling): 'That feeling when your pen just *glides* and your ideas come to life! 💖 Our journals are made for these moments. Relax, create, and make your mark. What are you journaling about today? #LRara #JournalWithMe #BUJOInspiration #RelaxAndCreate'
• •Website Banner: 'From fleeting thoughts to grand designs, L'Rara is here to help you capture it all. Discover journals that spark joy and ignite your imagination. Your story is waiting to be written.'