Brand Tone

Authentic, natural, informative, and reassuring. Emphasize the purity and quality of ingredients while promoting a sense of wellbeing and environmental consciousness.

Brand Values

• •Purity
• •Sustainability
• •Ethical sourcing
• •Quality
• •Wellbeing

Best Practices

• •Emphasize the origin and purity of ingredients to build trust.
• •Showcase the ethical and sustainable practices of the brand.
• •Highlight the health and wellness benefits of the essential oils.
• •Create educational content about aromatherapy and essential oil usage.
• •Engage with customers and respond to their questions and concerns promptly.

Social Perception

Desired perception: A trusted, ethical, and environmentally conscious brand providing high-quality, pure essential oils for health and wellbeing. Avoid association with unrelated brands or general environmental concerns by clearly differentiating the brand's unique offerings and commitment to quality.

Copy Examples

• •"Discover the pure essence of nature with Drop of Nature essential oils. Ethically sourced and expertly crafted for your wellbeing."
• •"Our commitment to sustainability means healthier oils for you and a healthier planet for everyone."
• •"Experience the transformative power of aromatherapy with our carefully selected essential oil blends."
• •"From our fields to your home, we ensure every drop of nature is full of goodness and purity."
• •"Unlock the secrets of natural healing with Drop of Nature. Your trusted partner in natural health."