Brand Tone

Empowering, educational, supportive, friendly, trendy, professional, community-oriented, and relatable, speaking the language of lash and brow artists.

Brand Values

• •Quality and Reliability
• •Empowerment and Support
• •Community
• •Authenticity

Best Practices

• •Always Speak from Experience: Use the "by an artist, for artists" angle. Frame product benefits around solving real-world problems that lash technicians face daily (e.g., "no more stickies," "create fans with ease," "perfect for sensitive clients").
• •Use Empowering Language: Employ words like "elevate," "master," "perfect," "create," and "empower." Position the products as tools that help the artist achieve their best work and grow their business.
• •Balance Professionalism with Personality: On product pages and the website, maintain a professional, informative tone focused on specs and quality. On social media, inject personality with relatable humor, behind-the-scenes content, and community-focused language.
• •Highlight Community and Social Proof: Regularly incorporate user-generated content, testimonials, and reviews into marketing copy. Use phrases like, "Here's what artists are saying," or "Join the thousands of lash pros who trust LP Beautyy."
• •Educate, Don't Just Sell: Create copy that offers value beyond the product itself. Provide tips, tricks, and "how-to" content that helps artists improve their skills. This builds trust and positions the brand as an industry authority.

Social Perception

Overwhelmingly positive. Perceived as a trusted and reliable source for high-quality lash and brow supplies, deeply integrated into the professional community, understanding customer needs, and offering excellent product performance, efficient service, responsive customer support, and engaging social media.

Copy Examples

• •Meet your new secret weapon. ✨ The Precision+ Tweezer was designed for artists who demand perfection. With an ultra-fine tip and feather-light tension, you can isolate even the finest lashes for flawless application, every single time. Because your best work starts with the best tools. Tap to shop!
• •Tired of unpredictable retention? Our new 'Limitless Bond' adhesive is the game-changer your salon needs. Formulated for professionals, it offers a 1-2 second dry time and a powerful, flexible hold that lasts. Give your clients the long-lasting, beautiful lashes they deserve and build the loyal clientele you've been working for. Works best in 40-60% humidity. Add to cart to elevate your craft.
• •Inside: Your New Favorite Lash Trays + A Tip for Fluffier Fans
• •Packing an order for a lash artist who's about to make some magic happen. ✨ We see you, and we're cheering you on! #LashBoss #LPBeautyy #LashSupplies
• •Stop scrolling, lash artist! If you're searching for supplies that are as serious about quality as you are, you've found your home. From our buttery-soft lash trays to our lightning-fast adhesives, every LP Beautyy product is created by an artist, for artists. Get 15% off your first order and feel the difference.