Brand Tone

Empowering, confident, and stylish; aspirational yet accessible, with a familial and playful touch. It is both cool and practical, encouraging self-expression.

Brand Values

• •Self-Expression and Individuality
• •Family and Community
• •Quality and Durability
• •Passion and Audacity
• •Authenticity and Innovation

Best Practices

• •Lead with Confidence: Use strong, active verbs and an empowering tone. Frame fashion as a form of strength and self-assurance, aligning with the core message 'Assert yourself with style.'
• •Balance Style with Function: Always connect the stylish aesthetic of the products to their practical benefits—comfort, durability, and suitability for an active life. This appeals to both fashion-conscious buyers and practical parents.
• •Incorporate 'The Family' Narrative: Regularly use words like 'family,' 'community,' 'together,' and 'crew' to reinforce the brand's value of connection. This applies to social media interactions, ad campaigns, and descriptions of family-oriented products.
• •Emphasize Originality and Exclusivity: Remind customers that LP Apparel products are unique, designed in-house, and not available anywhere else. Use phrases like 'exclusive design,' 'signed L&P,' and 'created by us, for you.'
• •Be Authentically Passionate: Let the passion for the 'skateboard-inspired active life' shine through. Use energetic and inspiring language that speaks to living life with audacity, instinct, and a creative spirit.

Social Perception

Very positive. Perceived as a high-quality, stylish, and authentic Quebec-based company with excellent customer service. Customers feel it helps them achieve a confident and unique look, and they value supporting a local business.

Copy Examples

• •Engineered for the bold. Designed for the everyday. Our new collection isn't just about clothes—it's about attitude. Your style is your voice. Make it loud. #LPapparel #AssertYourselfWithStyle
• •Ready for any adventure, rain or shine. Our Urban Rain Boots let them splash in style, while our durable jackets keep them cozy. Because childhood is for exploring, and style is for everyone. #LPkids #StyleInComfort
• •Style runs in the family. From their first steps to your next adventure, wear your story together. Visit our Patch Bar and design custom pieces for the whole crew. #LPFamily #CreateTogether
• •Don't just fit in. Stand out. Your wardrobe is a reflection of you. Confident, authentic, and unapologetic. Discover pieces designed to amplify your instinct and celebrate your uniqueness. Be the lion. [Shop Now] #BeYourself
• •FEEL AS UNIQUE AS OUR PRODUCTS. It’s more than apparel. It’s self-expression you can wear. Find your fire.