Brand Tone

Friendly and Approachable, Aspirational yet Accessible, Trustworthy and Customer-Oriented, Enthusiastic and Passionate, Motivational

Brand Values

• •Quality and Craftsmanship
• •Accessibility
• •Customer Satisfaction
• •Female Empowerment/Inspiration
• •Transparency and Trust
• •Community

Best Practices

• •Enjoy free shipping on us!
• •Our semi-jewelry comes with a 2-year warranty and the assurance of 10 layers of 18k gold.
• •Plus, secure payment and fast shipping mean no last-minute stress!
• •Refer to the founder's story or passion where relevant to add a personal touch.
• •Use phrases like "affordable luxury" or "everyday elegance."

Social Perception

Current and engaged with their audience, focus on quality assurance and customer service, perceived as having authenticity and relatability due to the founder's personal story

Copy Examples

• •Discover our stunning collection of 18k gold-plated jewelry, designed to make you feel beautiful and confident, without breaking the bank. Shop now and experience affordable luxury!
• •Meet Paula Caroline Lá-Cava, the founder of Ameixa Acessórios. Her passion for creating accessible and beautiful jewelry led her to start this brand at just 22. Be inspired by her story!
• •At Ameixa Acessórios, we're committed to providing you with a seamless shopping experience. Enjoy secure payment, fast shipping, and humanized customer service. Your satisfaction is our priority!
• •Join our vibrant Instagram community and stay up-to-date on the latest trends, promotions, and new arrivals. Tag us in your photos for a chance to be featured!
• •Shop with confidence knowing that our semi-jewelry comes with a 2-year warranty and a money-back guarantee. We stand behind the quality of our products and your satisfaction.