Brand Tone

Professional and Reliable, Service-Oriented and Supportive, Informative and Expert, Business-to-Business (B2B) Focused

Brand Values

• •Quality
• •Customer Satisfaction/Service
• •Reliability & Trust
• •Convenience
• •Value/Competitive Pricing
• •Innovation & Adaptability
• •Sustainability (Emerging)

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining key tone characteristics (e.g., Professional, Supportive, Expert), approved terminology, a "words to use/avoid" list, and examples. This ensures everyone writing copy is aligned.
• •Prioritize Clarity and Directness: Especially for a B2B audience, use clear, concise language. Avoid jargon where possible, or explain it if necessary. Get straight to the point about product benefits and service advantages (e.g., "durable," "next-day delivery," "competitively priced").
• •Emphasize Reliability and Quality Consistently: Reinforce these core values by using words like "trusted," "quality," "reliable," "premium," "guaranteed" in product descriptions, service explanations, and customer communications. Back these claims with specifics (e.g., materials used, delivery speed).
• •Maintain a Customer-Centric Approach: Frame copy around customer needs and how LPack solves their problems (e.g., "Keep your operations running smoothly," "ensuring your food stays fresh and secure"). Use "you" and "your business" to directly address the customer.
• •Ensure Consistency Across All Channels: The professional, reliable, and supportive tone should be consistent from the website and product descriptions to any email marketing, blog posts, and (if developed) social media communications and customer service interactions. Regularly review content to ensure adherence.

Social Perception

LPack presents itself as a reliable, high-quality, customer-focused packaging supplier. They aim to be perceived as experts and a convenient solution for businesses.

Copy Examples

• •Homepage Banner: "Your Trusted Partner for Quality Packaging. LPack delivers reliable, competitively-priced solutions with next-day UK delivery. Streamline your business today."
• •Product Category (Takeaway Containers): "Keep Your Food Fresh & Secure. Explore LPack's extensive range of high-quality takeaway containers. Durable, reliable, and designed for your peace of mind. Order by 2pm for next-day delivery."
• •About Us Snippet: "With decades of experience, LPack by Lesta is committed to providing UK businesses with superior packaging and exceptional service. We ensure you get the quality you need, precisely when you need it."
• •Eco-Friendly Range Promotion: "Choose Sustainable, Choose LPack. Our 'Love the Earth' range offers high-quality, eco-friendly packaging solutions without compromising on performance. Partner with us for a greener tomorrow."
• •Call to Action (Contact Page): "Need Expert Packaging Advice? Our dedicated support team is here to help you find the perfect solutions for your business. Contact LPack today for a seamless experience."