Brand Tone

Authentic, Natural, Educational, Empowering, and Heritage-focused

Brand Values

• •Nature & Purity: Prioritizing natural, organic, and ethically sourced ingredients.
• •Tradition & Heritage: Honoring and sharing Moroccan beauty wisdom.
• •Efficacy & Quality: Offering products that deliver visible results.
• •Authenticity & Transparency: Being genuine about their origins and ingredients.
• •Customer Well-being & Empowerment: Helping customers achieve radiant confidence and practice self-care.
• •Sustainability: Showing care for the planet through ethical sourcing and eco-conscious practices.

Best Practices

• •Share the "why" behind your ingredients and brand.
• •Prioritize "Natural" and "Ethical" Keywords: Consistently use terms like "natural," "organic," "pure," "ethically sourced," "sustainably made," and "cruelty-free" to reinforce core values.
• •Educate Gently: Inform your audience about the benefits of specific ingredients (like Argan Oil, Prickly Pear) and how they connect to traditional Moroccan practices, without being overly technical.
• •Focus on Empowerment and Radiance: Frame your messaging around how your products help customers achieve a natural, healthy glow and feel confident and good in their own skin.
• •Highlight Moroccan Heritage: Emphasize the traditional roots of your products by referencing "Moroccan beauty secrets" and "ancient beauty rituals."

Social Perception

Trusted source for high-quality, natural skincare rooted in Moroccan traditions, fostering a community connection to heritage and natural wellness.

Copy Examples

• •Discover the ancient Moroccan beauty secret for radiant skin.
• •Experience the purity of ethically sourced Argan Oil in our new serum.
• •Unlock your natural glow with our Prickly Pear Seed Oil, a time-honored beauty elixir.
• •Embrace the tradition of Moroccan beauty rituals with our handcrafted skincare.
• •Nourish your skin with the power of nature. Ethically sourced, sustainably made.