Tono de Marca

approachable, personal, and empowering

Valores de Marca

• •Authenticity
• •Gratitude
• •Self-Expression
• •Individuality
• •Prioritizing Joy

Mejores Prácticas

• •Continue using a conversational and personal tone, as if speaking to a friend. The "Hey Love Hey..." intro is a great example of this.
• •Ensure that the core values of authenticity, gratitude, and self-expression are woven into every piece of copy, from product descriptions to social media captions.
• •Share the "why" behind the products. Connect them to the brand's philosophy of living a true and joyful life.
• •Frame your copy to empower the customer. Focus on how the products support their journey of self-expression and authenticity.
• •Continue to leverage Leslie's personal story and voice. This is a key differentiator and builds a strong, personal connection with the audience that larger brands can't replicate.

Percepción Social

a small, personality-driven boutique. The direct engagement from the owner likely fosters a sense of community and trust among its followers. The emphasis on gratitude and authenticity positions the brand as more than just a retail entity; it's a lifestyle brand with a positive and uplifting message. The products, which feature slogans like "Be Obsessively Grateful" and "Crème de la Crème," reinforce this perception. The lack of widespread online reviews or news mentions suggests the brand is likely in a growth phase, with a niche but potentially loyal customer base.

Ejemplos de Copy

• •Your wardrobe should be as authentic as you are. Our new 'Live Truly' tee is more than just fabric; it's a reminder to embrace your unique story. Because 'flawless' is whatever you define it to be. #LoyalIntent #BeObsessivelyGrateful #AuthenticStyle
• •This isn't just a bag. It's for the coffee runs that turn into adventures, the messy buns that mean you're getting things done, and for every version of you that chooses joy. Carry it with intent.
• •Subject: Less perfect, more you. | Inside, we're talking about the joy of letting go of what others think and embracing what makes you, you. Plus, a first look at our new collection that celebrates just that. [Link to collection]
• •From my hands to yours! Every order packed with a little reminder to be obsessively grateful for the small moments. Thank you for being part of the Loyal Intent family.
• •Tired of trends that don't feel like you? At Loyal Intent, we believe style comes from within. Find apparel and accessories that celebrate your true self. Live a Loyal Intent lifestyle—shop our collection now.