Brand Tone

Friendly and Approachable, Community-Oriented, Caring and Compassionate, Knowledgeable and Trustworthy, Playful and Fun

Brand Values

• •Healthy Pets
• •Community Support
• •Customer Focus & Education
• •Loyalty
• •Passion for Animals

Best Practices

• •Emphasize the Maine connection and the support for local animal welfare. Use language that fosters a sense of belonging.
• •Write with genuine care and passion for animals. Let the love for pets shine through in the wording. Be friendly, warm, and approachable.
• •Position the brand as a knowledgeable resource. Provide helpful tips and information about pet health and well-being alongside product promotions.
• •Highlight customer stories (with permission), feature staff, and showcase the impact of community initiatives to demonstrate the brand's commitment.
• •Even when discussing serious topics like pet health or shelter needs, maintain an optimistic and encouraging tone. Use playful language where appropriate, especially on platforms like TikTok and Instagram.

Social Perception

Loyal Biscuit Co. is widely perceived as a beloved local institution in Maine that genuinely cares about pets and the community. Customers trust the quality of their products and the knowledge of their staff. Their community involvement and support for animal shelters are highly appreciated and frequently praised. The acquisition by EarthWise Pet brought some initial apprehension from customers concerned about losing the "local" feel, but the stated intention is to maintain the company's established values and community ties. They are seen as more than just a pet store; they are a resource and a partner for pet owners.

Copy Examples

• •Fuel your furry friend's adventures the Maine way! 🐾 Our new line of [Treat Name] is packed with all-natural goodness, perfect for rewarding your loyal companion. Because a healthy pet is a happy pet! Stop by any of our [Number] locations and let our team help you pick the paw-fect snack! #LoyalBiscuitCo #HealthyPetsMaine #DogTreats #MainePets
• •Open your heart and home! ❤️ Join us this Saturday at our [Location] store for a special adoption event with our friends from [Shelter Name]. Come meet some adorable faces looking for their forever families. Let's help these deserving pets find the love they deserve. Your next best friend might just be waiting! #CommunityLove #AdoptDontShop #LoyalBiscuitSupports #MaineAnimals
• •Navigating the world of pet nutrition can feel ruff! At Loyal Biscuit, we believe every pet deserves the best. That’s why we’re passionate about stocking only high-quality, natural foods. Our knowledgeable team is always here to chat about your pet's unique needs and help you find the ideal diet to keep them thriving. Because when they eat well, they live well! [Link to full blog post]
• •*(Video: Staff member playfully interacting with a friendly dog in-store, using a trending sound)* Text Overlay: "When the goodest boy comes to visit! 😍 We love our furry customers! #LoyalBiscuit #DogApproved #MaineDogs #PetStoreFun"
• •Did you know? A portion of every purchase you make helps support local animals in need through our Fenway Fund! Last quarter, thanks to your loyalty, we donated over [$Amount] to incredible Maine shelters. Together, we're making a real difference in the lives of pets waiting for their forever homes. Thank you for being part of the Loyal Biscuit family! [Link to learn more about the Fenway Fund]