Brand Tone

Secure & Trustworthy, Problem-Solver & Reassuring, Innovative & Tech-Savvy, Customer-Centric & Supportive, Straightforward & Informative

Brand Values

• •Security
• •Reliability
• •Customer Satisfaction
• •Innovation
• •Peace of Mind
• •Privacy

Best Practices

• •Prioritize Security in Messaging: Always lead with the core benefit of protection and peace of mind. Use strong, reassuring language that conveys safety and reliability (e.g., "robust," "secure," "protected," "guaranteed").
• •Highlight Technological Advancement Simply: While showcasing smart features (app control, LTE, alerts), explain them in terms of user benefits (convenience, control, real-time information) rather than overly technical jargon. Make innovation feel accessible and helpful.
• •Emphasize Customer Support and Trust: Weave in mentions of responsive customer service and guarantees where appropriate. This reinforces the trustworthy aspect of the brand and shows you stand by your product and customers.
• •Be Solution-Oriented: Frame Loxx Boxx as the definitive answer to the problem of package theft and delivery anxieties. Acknowledge the customer's pain points and clearly position Loxx Boxx as the remedy.
• •Maintain Visual Consistency: Ensure that all visual elements (photography, videography, graphics) across platforms reflect the brand's quality, security focus, and modern aesthetic. The imagery should reinforce the feeling of a premium, reliable security solution.

Social Perception

Many customers see Loxx Boxx as a robust and well-designed solution to the pervasive issue of package theft. They value the physical security of the steel box and the convenience of the app when it works smoothly. The responsive and helpful customer service significantly boosts positive perception, making customers feel valued.

Copy Examples

• •Porch Pirates Picked the Wrong Porch. Secure your deliveries with Loxx Boxx. Our steel-reinforced smart box and instant app alerts mean your packages wait for you, and only you. Finally, peace of mind in every delivery.
• •Rain or Shine, Thief or Sleet – Loxx Boxx Protects. Don't let weather or worries dictate your delivery day. Loxx Boxx offers robust, all-weather protection and smart security, keeping everything from groceries to gadgets safe until you're home.
• •Smart Security That Speaks Your Language (and Alexa's!). Integrating seamlessly with your smart home, Loxx Boxx now works with Alexa! Manage deliveries, get temperature alerts, and enjoy 24/7 monitoring, all with the power of your voice and our intuitive app.
• •Your Personal Package Guardian, 24/7. Stop watching your packages walk away on camera. Loxx Boxx provides a proactive, physical barrier against theft, backed by smart technology that keeps you in control. Over 1.2 million packages protected and counting.
• •Unbox Confidence. Not Disappointment. The Loxx Boxx isn't just a box; it's a commitment to your security and convenience. With one-time access codes and real-time notifications, know your deliveries are safe, sound, and waiting securely.