Brand Tone

passionate, eco-conscious, and stylishly casual

Brand Values

• •Sustainability
• •Quality and Durability
• •Style and Design
• •Community and Education
• •Innovation

Best Practices

• •Always connect the products back to the core mission of ocean conservation. Use phrases like "save the ocean," "cleaner tides," and "upcycled ocean plastics" consistently.
• •Educate about the plastic problem and the sustainable solutions offered, but also inspire with the joy and style of beach life.
• •Counter price concerns by highlighting the durability, thoughtful design, and long-term value of the products compared to cheaper, less sustainable alternatives.
• •Highlight collaborations with artists and brands to emphasize the unique and fashionable nature of the products.
• •Use relatable language, share the family business story, and engage with the community authentically, reflecting the co-founder's approach.

Social Perception

Positive recognition for sustainability, appreciation for product quality and design, strong customer service, some price sensitivity, and growing brand awareness.

Copy Examples

• •Headline: Soak Up the Sun, Not Ocean Plastic. Choose LowTides. Body: Relax responsibly with our stylish beach chairs, crafted from upcycled ocean plastics. Every chair helps turn the tide on pollution. Make your beach days beautiful and beneficial.
• •Headline: Style That Speaks Volumes. Sustainability That Acts. Body: Don't just make a statement, make a difference. Our artist-designed beach gear is as eco-conscious as it is eye-catching. Look good, feel good, do good.
• •Headline: Built for Your Beach Bliss & Our Ocean's Future. Body: From backpack straps to extra-large cupholders, our durable beach chairs are designed for ultimate comfort. And because they're made with recycled ocean plastics, you're investing in countless more beach days to come.
• •Headline: Join the LowTides Movement: Where Eco Meets Style. Body: We're more than just beach chairs; we're a community dedicated to cleaner oceans and stylish seaside living. Follow our journey and discover how easy it is to #SitBackSaveTheOcean.
• •Headline: Give the Gift of a Cleaner Coastline (and a Comfy Seat!). Body: Looking for a unique gift that gives back? A LowTides beach chair is a present that pampers your loved ones and protects our planet. Beautifully designed, sustainably made.