Brand Tone

Eco-conscious and Purpose-driven, Stylish and Modern, Family-oriented and Relatable, Educational and Informative, Positive and Optimistic, Quality-focused

Brand Values

• •Sustainability
• •Ocean Conservation
• •Style and Design
• •Quality and Durability
• •Community and Family
• •Education and Awareness
• •Ethical Practices

Best Practices

• •Anchor to Your "Why": Always circle back to the core mission of ocean conservation. Whether writing about a new product, a sale, or a company update, weave in the environmental impact and the "do good, look good" philosophy.
• •Educate, Don't Just Sell: Incorporate facts about ocean plastic, the recycling process, or the impact of consumer choices into your copy. This reinforces the brand's authority and commitment to awareness.
• •Showcase Style with Substance: Balance vibrant, enticing descriptions of the products' aesthetics and features with clear messaging about their sustainable origins. Use evocative language that appeals to both the desire for style and the drive for purpose.
• •Community-Centric Language: Use inclusive language ("join us," "our community," "fellow beach-goers") that reflects the family-owned, community-driven nature of the brand. Highlight collaborations and customer stories.
• •Maintain a Positive and Empowering Voice: While the problem of ocean plastic is serious, the brand's tone should remain optimistic, focusing on the solutions and the positive impact consumers can make. Avoid overly alarmist or guilt-inducing language; instead, inspire action through positive reinforcement.

Social Perception

Positive and Admirable, Innovative, Trustworthy, Making a Difference, Premium Brand

Copy Examples

• •Headline: Make Waves for a Cleaner Ocean. Our Chairs Clean the Coast. Body: Relax into summer knowing your LowTides beach chair isn't just stylish and comfy – it's a piece of the solution. Crafted with plastics reclaimed from our shores, every seat saves the sea. Sit back, soak up the sun, and be an ocean hero. #LowTidesLiving #SaveTheOcean
• •Headline: Style That Speaks Volumes. Sustainability That Shouts. Body: Who says eco-friendly can't be chic? Our latest collection, featuring vibrant designs and artist collaborations, is made with upcycled ocean plastics. Turn heads and turn the tide on pollution. Your most stylish beach day yet is also your most impactful. #SustainableStyle #BeachDayUpgraded
• •Headline: From Ocean Waste to Beach Bliss. Feel the Good. Body: We dive deep so you can lounge easy. Each LowTides chair pulls pounds of harmful plastic from coastal ecosystems. Experience the difference of thoughtfully designed, durable gear that’s as good for the planet as it is for your beach days. #OceanPositive #EcoBeachGear
• •Headline: More Than a Chair. It's a Commitment. Body: Every LowTides purchase is a vote for cleaner seas and a brighter future for our beaches. Join our family of ocean lovers who believe in making a difference, one stylish, sustainable beach day at a time. #JoinTheTide #ProtectOurBeaches
• •Headline: The Only Thing Better Than a Day at the Beach? A Beach Day That Cleans It. Body: Our family grew up on the shore, and now we're dedicated to protecting it. LowTides chairs are built with love, ocean-salvaged plastics, and the dream of pristine coastlines for generations to come. Choose your design and join the movement. #FamilyOwned #OceanRescue