Brand Tone

Lowtidecollections utilizes a dual brand tone. For art and craft supplies, the tone is Creative, Personal, and Community-Oriented, emphasizing custom creation and shared experiences. For biker apparel, the tone is Bold, Rebellious, and Provocative, using direct, edgy language to appeal to a non-conformist spirit, embodying confidence and unapologetic attitude.

Brand Values

• •Self-Expression
• •Niche Community
• •Entrepreneurial Spirit

Best Practices

• •Segment Your Channels: Use different platforms or distinct content styles for each audience (e.g., artistic content on Pinterest, biker content on specific Facebook groups). If using one account, use clear visual/verbal cues to separate content.
• •Develop a Brand Voice Chart for Each Persona: Create guides for 'Creative Artist' (keywords: create, inspire, custom, handcrafted, community) and 'Rebellious Biker' (keywords: ride, attitude, bold, unapologetic, freedom) to ensure consistent tone switching.
• •Use the 'About Us' Page to Bridge the Gap: Explicitly state the brand's dual nature, explaining the passion for both artistry/crafting and the biker lifestyle, turning potential confusion into a unique brand story.
• •Maintain a Consistent Core Message of 'Self-Expression': Frame all copy around the idea of the customer expressing their personal identity, passions, or creativity, regardless of the product type.
• •Create Themed Campaigns: Run weekly or monthly themed campaigns (e.g., 'Crafter's Month' for art supplies, 'Rider's Season' for apparel) instead of daily mixing messages, to provide a more cohesive experience.

Social Perception

The brand is perceived differently by its two target audiences: the crafting community views it as a valued supplier of unique, handmade goods, fostering direct interaction; the biker community perceives it as an authentic voice reflecting their lifestyle and attitude. However, the dual identity may confuse new visitors, and the brand name doesn't clearly convey the biker apparel aspect.

Copy Examples

• •This isn't just a sweatshirt. It's a statement. For the women who ride fast, live loud, and make no apologies. Our 'Biker Chick' sweatshirt is made for the ride and everything after.
• •From ocean waves to abstract dreams, every piece tells a story. We craft each resin board with care and precision, turning your idea into a timeless piece of art for your home. Let's create something beautiful together.
• •Get ready to snag some amazing deals! We're going live on TikTok at 8 PM EST with new sea glass and exclusive jewelry-making blind bags. Grab a spot, say hello, and get inspired with our creative community.
• •For the man whose chick rides. Keep the biker spirit alive with our custom-designed boxer briefs. Comfort and attitude, guaranteed.
• •At Lowtidecollections, we celebrate self-expression in all its forms. Whether you're a creator designing with our unique resin art supplies or a rider showing your pride, our collections are made for you. Find your piece. Tell your story.