Tono de Marca

Direct, value-driven, and community-focused. It's approachable, practical, promotional, and urgent, emphasizing affordability and deals. Also friendly and helpful, reflecting positive customer service experiences.

Valores de Marca

• •Affordability
• •Customer Service
• •Accessibility & Convenience
• •Quality
• •Local Focus

Mejores Prácticas

• •Always Lead with Value: Start headlines and body copy with words like "Save," "Discount," "Sale," or "Unbeatable Prices." The brand's primary draw is affordability, and this should be the first message the audience receives.
• •Use Direct, Action-Oriented Language: Employ clear and simple calls to action like "Shop Now," "Save Big," "Visit Us Today," and "Give Us A Call." This direct approach aligns with the practical, no-frills brand identity.
• •Emphasize Financial and Delivery Solutions: Consistently mention "0% Interest Finance Options" and "Local Delivery Available." These are key differentiators that address major customer pain points and reinforce the brand's values of accessibility and convenience.
• •Incorporate the Local Identity: Regularly mention "Tahlequah" or use phrases like "your local furniture store." This builds community trust and distinguishes the brand from larger, non-local chains.
• •Maintain a Friendly and Helpful Voice: Write copy that sounds like the helpful staff described in reviews. Use an approachable, professional, and non-aggressive tone. Frame the message around helping the customer find what they need, rather than just making a sale.

Percepción Social

Perceived as a trusted local business offering great value and exceptional customer service. It's a "hidden gem" for quality furniture at competitive prices, known for its friendly, professional, and helpful staff, and a community-oriented approach that prioritizes customer satisfaction.

Ejemplos de Copy

• •Don't Just Update Your Living Room. Transform It. The Summer Savings Sale is on now at Lowry's! Get incredible deals on our best name-brand sectionals, sofas, and recliners. With 0% interest financing, your dream living room is finally within reach. Shop local and save big in Tahlequah!
• •Quality You Can Feel. Prices You'll Love. Why pay more for name-brand furniture? Lowry's offers unbeatable prices on everything for your home, from bedroom sets to lift chairs. Our friendly team is here to help you find the perfect piece without the pressure. Visit us on S. Muskogee Ave today!
• •Your Home, Your Style, Your Budget. At Lowry's, we make furnishing your home easy and affordable. With our 0% interest finance options, you can take home the furniture you love today. We offer local delivery to make your experience seamless. Stop by and see our latest Hot Buys!
• •The Secret's Out: Tahlequah's Best Furniture Deals Are At Lowry's. Your neighbors love our friendly service and amazing prices, and you will too! Discover a huge selection of sofas, mattresses, and more from top brands. We're your local furniture store, dedicated to quality and value.
• •Sit Back and Relax. We've Got Your Back. From finding the perfect recliner to delivering it to your door, our team makes furniture shopping a breeze. Experience the Lowry's difference: no-pressure sales, expert advice, and prices that can't be beat. Call us or come in today!