Tono de Marca

Artistic, Eco-Conscious, and Community-Oriented. Approachable, passionate, knowledgeable, responsible, cool expert who is passionate about both craft and cause.

Valores de Marca

• •Sustainability and Environmental Responsibility
• •Social Responsibility and Ethical Collaboration
• •Creativity and Artistic Expression
• •Community and Inclusivity
• •Quality Craftsmanship

Mejores Prácticas

• •Lead with Values: Always connect the product or service back to a core value, reinforcing what the brand stands for in every piece of copy.
• •Use "Community" Language: Employ inclusive and collaborative words like "we," "together," "join us," and "partner" to reinforce the "print community" feel.
• •Be Transparent and Educational: Be open about the process for upcycled or second-hand products, explaining their unique nature and why they are a better choice.
• •Maintain an Artistic and Passionate Tone: Use descriptive, slightly informal, and energetic language, fitting the brand's creative and enthusiastic nature.
• •Highlight the 'Who': Feature the artists, bands, and partners worked with, using storytelling to shift focus from transactions to meaningful partnerships and add social proof.

Percepción Social

Low Press is perceived as a niche, highly respected print studio at the intersection of art, music, and sustainable fashion in Copenhagen. They are seen as an Eco-Conscious Leader, a Hub for the Creative Scene, Trusted and Professional, and Artistic and Unique.

Ejemplos de Copy

• •Instagram Post: Image: A dynamic shot of a band member wearing a unique, screen-printed second-hand t-shirt. Copy: Fresh merch for [Band Name]! 🤘 We teamed up to create a one-of-a-kind collection, printed on second-hand tees sourced through our partners at Røde Kors. Every shirt is unique in its fade and fit, telling its own story before it even gets to you. Wear your music, wear your values. #LowPress #SustainableMerch #UpcycledFashion #CopenhagenCreative #BandMerch
• •Website Banner: Artistic, Responsible Printing. We turn merchandise into a statement. Join our community of creators making a difference, one print at a time. [Explore Second-Hand Merch]
• •Product Description: Title: Upcycled 'Test Print' Tote Bag Description: This bag is part of a story. Crocheted from the t-shirt remnants and test prints of our past projects, no two are exactly alike. Strong, spacious, and born from our commitment to zero waste, it’s more than a bag—it’s a piece of the Low Press community. Features an adjustable strap for comfort and versatility.
• •Facebook Post: Video: A short, engaging video showing the process of sorting Red Cross shirts, printing, and the final product. Copy: Ever wonder how our eco-merch comes to life? It starts with our amazing partnership with Røde Kors Genbrug, who help us select the best second-hand tees. From there, we work with artists to bring their designs to life with water-based inks. The result? Unique, sustainable merch with a soul. Learn more about our process: [Link to 'About' page]
• •Email Newsletter Headline: Subject: Don't Just Make Merch. Make a Statement. Body Snippet: Hi [Name], at Low Press, we believe what you print on is as important as what you print. Discover how our collaborations with artists are changing the game with sustainable, upcycled, and beautifully crafted apparel that fans love.