Brand Tone

Direct, modern, understated, functional, and playfully trend-aware.

Brand Values

• •Modern Femininity
• •Effortless Style
• •Quality and Accessibility
• •Minimalism

Best Practices

• •Develop a Brand Story: Create an "About Us" page. Who is behind LOW POSH INT? What is the design philosophy? A story adds depth and personality.
• •Unify Product Naming: While some names are playful, others are very literal. Establish a consistent naming convention that reflects the brand's desired personality (e.g., all evocative names, all descriptive names).
• •Create a Social Media Presence: Secure social media handles and begin posting content that reflects the brand's minimalist and modern aesthetic. Showcase styling tips, behind-the-scenes content, and user-generated photos to build a community.
• •Write Detailed Product Descriptions: Go beyond the name and price. Use sensory language to describe the fabric, fit, and feel of the garments. Explain the design details and suggest styling possibilities to help the customer envision themselves wearing the clothes.
• •Engage with Customers: If and when reviews or social media comments appear, respond to them in a voice that is helpful, professional, and aligned with the modern, elegant tone of the brand.

Social Perception

Very low, almost non-existent social perception; perceived primarily as a functional e-commerce store due to lack of external footprint.

Copy Examples

• •LOW POSH INT: Modern silhouettes for the discerning woman. Define your own elegance.
• •Movement in monochrome. Our Contrast Fluid Skirt, crafted from silky-smooth fabric, offers an elegant drape that flows with you. The perfect canvas for day-to-night styling.
• •Rethink the classic. The Deconstructive Trench Coat from LOW POSH INT. Shop the new collection.
• •Your Wardrobe, Elevated. Discover Our New Arrivals.
• •LOW POSH INT: The Art of Modern Dressing.