Brand Tone

Passionate, Technical, and Confident

Brand Values

• •Craftsmanship
• •Precision
• •Innovation

Best Practices

• •Lead with High-Quality Visuals: The brand's primary asset is its stunning visual work. All copy should serve to enhance the professional photos and videos, not overshadow them. Let the craftsmanship be the hero.
• •Use Authoritative and Technical Language: Continue using industry-specific terms. This builds credibility and speaks directly to the target audience of knowledgeable car enthusiasts. Avoid generic, overly simplified marketing language.
• •Tell the Story of the Build: Frame each post as a chapter in a project's story. Show the processfrom initial design and raw materials to the intricate fabrication and final, polished product. This engages the audience and highlights the immense value of the work.
• •Emphasize "In-House" and "Custom": Repeatedly use phrases like "custom-fabricated," "built in-house," and "one-of-a-kind." This reinforces the brand's core values of craftsmanship and innovation, distinguishing it from shops that only install bolt-on parts.
• •Engage with the Community Authentically: When responding to comments, maintain the passionate and knowledgeable tone. Answer technical questions confidently and show appreciation for the community's support to foster loyalty and reinforce the brand's expert status.

Social Perception

Positive and Respectful

Copy Examples

• •Perfection in every detail. This C10 chassis is a masterclass in precision, from the fully smoothed and painted frame to the custom-fabricated control arms. Engineered not just to be low, but to perform. #LoworksInc #ChassisFab #C10 #Craftsmanship
• •From factory to frame-laying. We completely transformed this classic, bringing a modern engineering vision to life. Swipe to see where we started. #BodyDrop #CustomFabrication #Truckin #MetalWork
• •It's the parts you don't always see that make the difference. Our custom sheet metal work ensures a flawless foundation for this build. Clean, precise, and built to last. #MadeInHouse #Quality #LowLife
• •And that's a wrap. After countless hours of fabrication and engineering, this beauty is dialed in and ready to hit the pavement. The goal was simple: build one of the cleanest trucks on the road. Mission accomplished. #ProjectComplete #AirRide #CustomCars #Slammed
• •We don't just lower cars. We re-engineer them. We build them from the ground up with passion and precision. This isn't just a job; it's the LOWORKS standard. #Innovation #CarCulture #CustomBuilt