Brand Tone

Natural & Fresh, Sustainable & Conscious, Innovative & Creative, Welcoming & Cozy, Adventurous & Curious, Enthusiastic & Professional

Brand Values

• •Botanical Focus
• •Sustainability & Responsibility
• •Quality & Flavor
• •Community & Connection
• •Innovation & Exploration
• •Dutch Heritage & Global Inspiration

Best Practices

• •Embrace "Botanical" Language: Consistently use words like "botanical," "herbs," "spices," "plants," "fresh," "natural," and "seasonal" to reinforce the core theme.
• •Highlight Sustainability: Weave in messages about minimizing waste, local sourcing, organic ingredients, and a commitment to nature. Make it a genuine part of the story, not just a footnote.
• •Speak with Passion & Curiosity: Convey enthusiasm for flavors, ingredients, and the creative process. Encourage a sense of discovery for the customer.
• •Maintain a Welcoming and Inclusive Tone: Address customers in a friendly, inviting manner. Emphasize the restaurant as a place for everyone to enjoy, catering to different dietary preferences (e.g., vegan, vegetarian).
• •Be Transparent and Authentic: Share the story behind the ingredients, the brewing process (for beers), and the restaurant's ethos. Authenticity builds trust and resonates with conscious consumers.

Social Perception

Positive Atmosphere & Decor, Stunning Views & Location, Focus on Botanicals & Plant-Led Options, Sustainability Efforts Appreciated, Beer Selection, Mixed Reviews on Food Quality & Price, Service Inconsistencies, Popular Event Venue

Copy Examples

• •Headline: Taste the Wild. Discover Our Botanical Kitchen. Body: At Lowlander, we don't just cook; we explore. Dive into a menu where every herb, spice, and plant tells a story. Fresh, vibrant, and always inspired by nature. Book your botanical journey today.
• •Headline: Drink. Dine. Do Good. Body: Every sip of our botanical beer and every bite from our plant-led menu supports a greener Amsterdam. We’re committed to minimizing waste and maximizing flavor, one delicious creation at a time. Join us in celebrating nature, responsibly.
• •Headline: Your Urban Oasis on the IJ. Body: Escape to Lowlander Botanical Bar & Restaurant. With stunning river views and a cozy, green interior, we're your perfect spot to unwind, connect, and savor the unexpected. Seasonal dishes, botanical brews, and good times await.
• •Headline: Reimagined Classics. Radically Fresh. Body: Forget what you know about comfort food. Our chefs are turning familiar favorites on their head with bold botanical twists. Experience surprising flavors and thoughtfully sourced ingredients that delight the palate and nourish the soul.
• •Headline: From Botanical Brews to Conscious Cuisine. Body: Born from a passion for brewing with nature's finest, Lowlander Bar & Restaurant extends our love for botanicals to your plate. Enjoy innovative dishes that pair perfectly with our unique beers and sodas, all served with a side of sustainability.