Brand Tone

Elegant & Sophisticated, Artisanal & Craft-Oriented, Inspired & Evocative, Designer-Focused & Collaborative, Authentic & Passionate

Brand Values

• •Craftsmanship & Quality
• •Customization & Originality
• •Heritage & Inspiration
• •Customer Collaboration (especially with Designers)
• •Timeless Design

Best Practices

• •Emphasize Craftsmanship and Origin: Consistently use terms like \"handcrafted,\" \"artisan-made,\" \"made in the USA,\" and \"inspired by the Lowcountry\" to reinforce core values and authenticity.
• •Maintain an Elegant and Evocative Vocabulary: Use descriptive and sophisticated language that appeals to a discerning audience and paints a picture of the product's beauty and the lifestyle it represents. Words like \"timeless,\" \"heirloom,\" \"bespoke,\" \"artisanal,\" and \"serene\" fit well.
• •Showcase Designer Collaborations and Customization: Regularly feature projects with interior designers and highlight the custom capabilities of the brand. This reinforces expertise and the bespoke nature of the offerings.
• •Visual Storytelling is Key: Ensure all imagery aligns with the high-end, elegant, and often coastal/Southern aesthetic. Photos should be professional and aspirational, often showing products in beautifully designed settings. This is evident in their current Instagram and Pinterest strategies.
• •Educate on Inspirations and Materials: Briefly share the stories behind collections or specific pieces, referencing the Lowcountry inspirations (nature, history) and the quality of materials used. This adds depth and justifies the premium positioning.

Social Perception

High-End & Luxury, Unique & Artistic, Trusted by Professionals, Authentically \"Lowcountry\", Associated with Quality Materials and Craftsmanship

Copy Examples

• •Headline: Illuminate Your Vision. Artisan Crafted, Uniquely Yours. Body: Beyond mere lighting, Lowcountry Originals offers handcrafted heirlooms, each piece a testament to timeless design and the soul of the South. Collaborate with us to bring your distinct aesthetic to light. #ArtisanalLighting #LowcountryLuxury #CustomDesign
• •Headline: Inspired by the Coast. Crafted by Hand. Cherished for Generations. Body: From the gentle sway of marsh grass to the iridescent glow of oyster shells, nature's elegance is hand-forged into every Lowcountry Original. Discover lighting that tells a story. #HandcraftedInUSA #CoastalInspiration #HeirloomQuality
• •Headline: The Designer's Choice for Authentic Lowcountry Elegance. Body: For projects that demand more than off-the-shelf, Lowcountry Originals delivers bespoke lighting solutions. Partner with our artisans to create signature pieces that define your space. #InteriorDesignPartners #LuxuryLighting #MadeToOrder
• •Headline: More Than a Fixture, It's a Feeling. The Warmth of the Lowcountry, Bottled in Light. Body: Each curve, each material, each beam of light is thoughtfully designed to evoke the serene beauty and rich heritage of the Lowcountry. Experience the art of illumination. #SouthernCharm #ArtisanMade #ElegantHomes
• •Headline: American Made. Artfully Designed. Authentically Lowcountry. Body: At Lowcountry Originals, we believe in the enduring power of craftsmanship. Our lighting and decor are proudly made in the USA, ensuring every piece is as unique as your vision. #AmericanCrafted #TimelessDesign #LowcountryOriginals